The Strategy Research Of Our Country's Enterprise Implementing The Green Marketing

Green marketing is the combination of marketing and environmentalprotection. Basing on traditional marketing, it adds to environmentalprotection consciousness and emphasizes that enterprises should take thehighly social responsibility and affiliate human living environment into thetarget of the management. It also should add some "green" factors into thecourse of marketing to meet the green consumption demands and to maintainenvironmental benefits. It is necessary for enterprises to actualize greenmarketing because it is to conform the global tend of sustainable developmentand to meet the green consumption demands. However, as green marketing inour country starts late, the enterprises in China meet many difficulties thoughthey make some successes. We must realize the problem of our enterprises'green marketing. And basing on the experience of oversea's green marketing,we must make the marketing strategy. Embarking from the foundationmarketing study, this essay analyzes the present situation and the questions toour country enterprises to implement the green marketing. And basing on this,it makes system and further study to the enterprises how to set up the greenmarketing idea, strengthen the authentication management to the greensymbolization, develop the green packing and enhance green management as well as the strategy of the enterprise green marketing.