Xin Kang, Marketing Programs Fresh Green Agricultural Production And Marketing Strategy

The situation of china's agricultural products' quality is very austere now. The demand of the Fresh Green Agricultaral products is much larger than the supply. the contradiction between demand and supply is outstanding. To popalarize the fresh green products is what people are looking forward to and the proposal is in the important discussion programme or each level goverments now. As the cock of agricultural industrialism, to adjust their own old sale strategy and try to share more "the Green Cake" in the drastic competition in the future is neally important for the survial and development of Xing Kang company.The credit crisis of the products safty quality coming out, people is scared when they face to all kinds of fresh products in the market. They prefer get the fresh green agricultural products directly from a good brand corporation. Customers make a individuation ordering through the internet, and then the corporation carries out Large-Scale order producing just in time and delivers the product directly to the customers so that fullfill the customer's buying tendency of the fresh green agricultural products.Basing on the supplement position of present fresh green agriculture and self character of Xin Kang company,this article establishes the target market and sale strategy of fresh green agricultnre production and makes a predication of it. It analyzes and studies the market situation, the rivalry situation and the present situation of management fully that Xin Kang company is facing now as well as the problems which exist in the pastsale. Starting with the necessary of the implement of the market popularizing, according to the fact of Xin Kang compamy, it makes a improving production and sale strategy program and in- troduces all kinds of market strategy about how to carry it out indetail. At lost, it analyzes the market popularizing according to the ecomomy and social benefit and apprise the feasibility of it.The article creativly mixes electronic commerce, Large-Scale production and the supplement of mordern. Circulation of materials with production and sale strategy of the fresh green agriculture organicly. It has a great practical guided meaning to the implement of the production and sale stralege of the capital and medium ventures which meet the customer's in creasing individual demand as a core in information times.