Study On Improvement Of Health Products Marketing Strategy Of Baoding Hongdetang Company

With the steady growth of the national economy,the gradual improvement of people’s living standard and income level,and the gradual enhancement of people’s health care awareness,the health care products industry in China is developing well.Relevant data show that the international production of health products,in recent years to a great increase.China’s health care product industry was born in the 1980s and developed at a slow speed in the initial stage.However,with the gradual improvement of China’s productivity level,the continuous development of economy,the gradual enhancement of people’s health care awareness and the increasing demand for health care,the health care product industry develops rapidly.However,because of this,in China,new health care product enterprises keep entering the market to seize market share,which makes the market competition tend to be white-hot.Price reduction has become a common means for health product companies to gain competitive advantages,which directly leads to the decline of the company’s profit and seriously harms the interests of enterprises.Therefore,it is necessary to improve the quality of health care products,meet the diversified needs of consumers,expand the market of health care products,and ultimately make the company profitable and achieve the goal of sustainable operation and development.This paper by Baoding Hongdetong health products company as the research object,depth analysis of the Baoding Hongdetong hall of health care products,the company’s marketing environment includes macro environment and micro environment,and analyzed the current situation of the company marketing strategy,has carried on the Baoding Hongdetong company causes problems in marketing research and analysis,finally it is concluded that the solution to solvethe problem of Baoding Hongdetong health products marketing strategy recommendations.This paper uses the relevant scientific theoretical guidance,for example,the theory of service marketing 7P、the theory of STPand use the scientific analysis tools,for example,PEST、SWOT analysis method and porter’s five forces model analysis method,to Baoding Hongdetong health products the company’s stage of development and its marketing strategy in the existing problems,analysis of the company and the product marketing environment,market positioning,find out the suitable marketing strategy for the development of the company,to develop a perfect measures for improvement.Finally,the paper puts forward some Suggestions to ensure the smooth implementation of improvement measures.This paper can provide theoretical guidance for the marketing strategy of Hongdetong health products company,as well as provide reference basis for the marketing activities of various health products companies in the same industry.