Research On The Competitive Strategy Of Dingxi Rural Commercial Bank

With the further promotion of the rural revitalization strategy,from the Party Central Committee and the State Council to local governments at all levels,the work of solving the "three rural issues" has been given top priority.Policies and funds continue to tilt to the "three rural areas" field.Along the east wind of comprehensively promoting rural revitalization,large state-owned banks,joint-stock banks and urban commercial banks continue to layout to the rural financial market,and business marketing continues to sink,At the same time,under the repeated impact of the new crown epidemic in recent years,the inclusive financial business growth of all banks continued to bear pressure,and the competition in the rural financial market became increasingly fierce.Facing the dividends and opportunities brought by the policy promotion,as well as the further exposure of weaknesses in the competitive market,how to make up for their weaknesses and reduce the impact of external threats with the help of external opportunities,so as to give full play to their own advantages and achieve the sustainable development of self height and quality,has become the most important issue of Dingxi Rural Commercial Bank.Based on the research and analysis of relevant policies and data,this article analyzes the internal and external environment of the enterprise through PEST analysis,EFE matrix,CPM matrix,and IFE matrix,and evaluates the opportunities,threats,advantages and disadvantages faced by Dingxi Rural Commercial Bank under the current situation.It is believed that although Dingxi Rural Commercial Bank has weaknesses such as weak product innovation ability,low technological support,and unreasonable personnel and institutions,But at the same time,it has obvious geographical advantages,wide network coverage,and rapid decision-making deployment.Based on confirming the key success factors of Dingxi Rural Commercial Bank both internally and externally,using SWOT matrix to match the internal and external factors,and then quantitatively analyzing the business differentiation strategy through QSPM matrix is the best strategy that Dingxi Rural Commercial Bank should adopt.Finally,in order to ensure the smooth implementation of the optimal strategy,this article proposes that Dingxi Rural Commercial Bank should base itself on its advantages,seize opportunities,and implement differentiation from five aspects:market positioning,customer group selection,product design,brand building,and service model.It should also increase improvement efforts from five aspects:organization,manpower,system,technology,and income to provide services and guarantees for the smooth implementation of the differentiation strategy,Enable Dingxi Rural Commercial Bank to maintain a competitive advantage in the fierce market competition and achieve high-quality sustainable development.