Under the influence of the epidemic,the pre made vegetable industry in China has developed rapidly,but compared with the penetration rate of foreign prefabricated food industries,the development of my country’s prefabricated food industry is still in the growth stage.In the 1990 s,with KFC,Mc Donald’s and other chain fast food restaurants entering the Chinese consumer market,the domestic food delivery service first appeared.Around 2000,semi-finished products manufacturers in the prepared food industry only appeared,and then until recent years With the rapid development of cold chain transportation technology,the distribution problems in the prefabricated food industry can be alleviated.In the context of the rapid development of the prepared vegetable industry,it is very meaningful to conduct relevant research on Longda Gourmet Co.,Ltd which is actively transforming the prefabricated food industry.This article first summarizes the overall situation of the prefabricated food industry,analyzes it from two aspects of industry production and market overview,and then introduces the various situations of Longda Gourmet Company.In the framework of the analysis of Longda Cuisine,the more effective Harvard analysis framework was chosen,starting from the macro strategy analysis of the enterprise,and the accounting analysis of whether the accounting policy of the enterprise is true,and finally the analysis of Longda Cuisine Co.,Ltd.through the financial statement analysis method To analyze and evaluate the debt repayment,profitability,operation and growth capabilities of Longda Food.In terms of horizontal comparison in the same industry,through the 2021 financial data of Longda Gourmet and Delis,an upstream agricultural and animal husbandry ingredient company that is also in the same prefabricated food,Guolian Aquatic Products Company,and the downstream of the prefabricated vegetables listed on the A-share market as the first stock of the prefabricated food The financial data of Weizhixiang Company in 2021 will be compared and analyzed.In terms of vertical comparison,the financial data of Longda Food from 2017 to 2021 will be used as the basis for comparative analysis.Secondly,the whole industry of prefabricated food and the prospects of Longda Food Company will be analyzed.Analyze and predict the risks and challenges that may be encountered in the future development of the prepared dishes industry and Longda Gourmet Company.This article mainly focuses on the future development of Longda Food and provides more reference basis for management.Finally,through a comprehensive analysis,combined with the personal experience of working in its holding company,The conclusion is as follows: the prefabricated vegetable industry will still maintain a high-speed development trend;For the managers of Longda Food,the current priority is to enhance the company’s profitability,leave more opportunities for the downstream transformation of the prefabricated food industry,and invest in Longda Food stocks with caution.The above targeted opinions and suggestions on Longda Food Company are expected to have certain reference value for the management of Longda Food and the development of the entire prefabricated food industry. |