Research On The Place Integration Of Rural Migrant Summer Tourist

The rural migrant summer tourism refers to the tourism activities that the tourists migrate to the countryside regularly in summer for summer vacation.The development of rural migrant summer tourism is to activate the summer economy with green water and green mountains in the countryside,turn "cool weather resources" into "popular industries",and meet the growing tourism demand of the people.The development of rural migrant summer tourism has a great revitalization effect on rural idle houses,agricultural products and rich labor.It is a useful way to revitalize the rural summer tourism industry,an important magic weapon to promote the income of local farmers,an important measure for industrial prosperity and farmers’ prosperity,and has a certain path significance for the implementation of national strategies such as rural revitalization.How to let external summer tourists interact with local communities is the key to maintain the sustainable development of rural migrant summer tourism industry.Therefore,it is of great significance to study the local integration of rural migrant summer tourists for the economic development of summer tourism destinations.At present,the research on the local integration of tourism labor migration,tourism business owner migration and Sanya migrant elderly and other groups is mostly concentrated on the migration from rural to urban,urban to urban,and there is little in-depth research on the local integration in the anti-urbanization phenomenon.In addition,based on the unique local characteristics and population structure,whether there are new dimensions and unique integration process structure that can better explain the local integration of rural migrant summer tourists needs further research and discussion.This paper uses qualitative research methods,takes "local" as the basic theoretical perspective,takes the dimension and process of local integration as the research focus,and adopts the research paradigm of typical case analysis and theoretical construction.The study selected Yangchang Town,Guiyang City,as the case study site of rural migrant summer tourists,used semi-structured interviews to investigate rural migrant summer tourists,coded the interview content through grounded theory,and initially formed five dimensions of local integration of rural migrant summer tourists,namely,adaptation to the climate and natural environment,integration of social relations,ideological and emotional integration,cultural identity and communication and trust dependence,Each dimension is progressive and mutually reinforcing.Among them,the emotional integration and the developmental relationship integration play a crucial role in the entire integration process,determining the degree of local integration of rural migratory bird style summer tourists.The study found that the local integration of rural migrant summer tourists is a process from material life integration,emotional integration to development relationship integration,from static cognition to dynamic integration.Integration of material life,that is,adaptation to material conditions(climate,environment)and cultural identity,is the basis of local integration;Emotional integration,that is,local attachment and community responsibility,is the deep manifestation of local integration;The development of relationship integration,that is,the development of social relations and the establishment of local trust and dependence,is the sublimation of local integration.The research suggestions: Strengthen the construction of local culture to meet the basic material and cultural needs of rural migrant summer tourists;Build a social network platform to enhance the social relationship integration of rural migrant summer tourists;Pay attention to the ideological and emotional needs of rural migrant summer tourists,strengthen their trust and dependence on the place,and realize the "home" ownership of rural migrant summer tourists.