| Under the background of modern tourism,the theme park has developed into a modern tourism destination with one or more themes as the core by adopting modern scientific means and design methods,combining human resources and natural resources.a modern tourism destination with many entertainment contents,leisure elements and service reception facilities as the development framework,has become a new type of tourism attraction.As an important trend of tourism products in the future,theme parks have become an important starting point to promote domestic consumption,improve tourism trade deficit and build internal circulation.In the past two decades,domestic theme parks have sprung up rapidly,showing a diversified development situation.At present,scholars regard the theme park as a whole,but do not classify and evaluate it.As for the classified guidance of theme parks,it is no longer suitable for the current development trend of highly differentiated and diversified theme parks.Amusement theme park accounts for a large proportion of the emerging theme parks in China,and it is the most common type of theme park.This paper takes the amusement theme park as the object,on the basis of summarizing the research on tourists’ perception and tourism attractiveness,selects Shanghai Disneyland as a case,from the perspective of tourists’ perception,through literature review,design questionnaire and other research methods to construct the tourism attractiveness evaluation index system of amusement theme park.This paper systematically studies the index characteristics and promotion path of tourism attractiveness of amusement theme park,which provides decision-making basis for operators,enhance competitiveness and prolong life cycle.The main contents and conclusions of the research are as follows:(1)Comprehensive evaluation of tourism attraction of amusement theme parksFollowing the principles of science and maneuverability,this paper systematically constructs the evaluation index system and comprehensive evaluation system of theme park which is suitable for the evaluation of recreation type.The built standard is divided into four levels,which are target layer,criterion layer,sub-criterion layer and index layer.Among them,the target layer reflects the attractiveness grade of the amusement theme park;the criterion layer is composed of three parts: basic conditions,project characteristics and the embodiment of scientific and educational cultural value;and the sub-criteria layer reflects the elements of the specific content of each criterion layer.It includes seven elements: entry conditions,park resources,planning and design,singularity,entertainment,science and education,and culture,and the index layer is composed of 30 specific indicators of the content of the response sub-rule layer.It is concluded that the top attractiveness are the time on the way,creative design,transportation costs,amusement facilities and other indicators.(2)Enhancement path of tourism attraction of amusement theme parksAccording to the comprehensive score of tourism attractiveness of amusement theme parks and combined with the case study of Shanghai Disneyland,this paper finally puts forward some suggestions on how to optimize the tourism attractiveness of amusement theme parks: 1.In-depth development of experiential project products.Take tourists’ tourism experience as the center,highlight the characteristics.2.the product content of high-quality project,empowering the integration of culture and travel.3.Reasonably carry out special offer marketing and expand the tourist source market.4.Improve the basic service facilities,improve the service reception level,and provide quality services. |
