Research On The Impact Of Digital Tr Ansformation On The Performance Of Commercial Banks

With the advent of the digital economy era,all walks of life pay more and more attention to new production factors such as data and technology,and commercial banks are no exception.In recent years,banks are facing increasingly fierce horizontal competition,serious financial disintermediation,and the overall domestic economic downturn.The transformation of commercial banks is imminent.The banking industry has invested a lot in the field of financial technology.It is expected to integrate 5G,big data,artificial intelligence and other emerging technologies into specific businesses,help commercial banks get rid of the current predicament,quickly respond to market demand,provide products that meet the individual needs of users,accelerate the transformation of the bank’s business model,management model and organizational structure,and gain competitive advantages.In recent years,domestic and foreign researchers have focused on the path and strategy of digital transformation of commercial banks when studying the relevant issues of digital transformation of commercial banks.There are many research results using empirical research methods,while there are few articles on the overall performance effect of digital transformation of commercial banks,and there are few using case study methods.This paper believes that it is necessary to carry out a comprehensive study on the causes of transformation,specific measures and the impact of transformation on the overall performance of banks in combination with specific digital transformation cases,so as to provide some reference for the digital transformation of commercial banks.This paper takes China Everbright Bank as the research object,and uses the methods of literature research,case analysis and comparative analysis to conduct research and writing.First,this paper combs the three stages of digital transformation of domestic commercial banks and the preliminary results of digital transformation of banks,and uses the digital efficiency evaluation matrix(DUE Matrix)to evaluate the effect of digital transformation of 17 commercial banks,It clarified the strategic positioning of Everbright Bank’s digital transformation.Secondly,it introduces the basic situation of Everbright Bank,the motivation and goal of digital transformation and the effect after transformation in detail.Then,based on the performance data before and after the digital transformation of Everbright Bank(2017-2021),a longitudinal comparative analysis was conducted,followed by a horizontal comparison with the average performance indicators and industry performance indicators of the same type of banks Huaxia Bank and joint-stock commercial banks,and the impact of digital transformation on the overall performance of Everbright Bank was summarized,And specifically analyzes the specific path that digital transformation affects the performance level of Everbright Bank.The digital transformation strategy of Everbright Bank has significantly improved its competitiveness in serving national development goals and the real economy,development quality,risk prevention and control,and operational efficiency,especially in risk control.Finally,this paper puts forward effective suggestions on the digital transformation of banks from the macro,medium and micro levels,hoping to provide some reference for promoting the digital transformation of commercial banks...