Evaluation Of Recreation Value Of The Scenic Area Relies On The Village Based On TCM And CVM

The recreation value is one of the important accounting factors of the ecosystem service function value.At home and abroad,the evaluation and research on the recreational value of landscape plant resources mainly focus on the closed,individual parks or scenic spots with mature tourism conditions.Because it is relatively easy to obtain data on travel trips and travel costs.However,with the development of rural revitalization,the resort-based villages also have intangible and indirect recreational value.It is important to promote the economic development of scenic area dependent villages by measuring recreation value and improving tourists’ willingness to re-visit.This paper takes 3A village scenic spots as an example,adopts the travel cost method and conditional value evaluation method to conduct quantitative evaluation,and calculates the tourism cost by questionnaire survey on the population characteristics,tourist spatial structure and consumption behavior of the tourist source market.Then,through the use of SPSS Software for data collation,and correlation analysis,it was concluded that the recreation value of Longmen Secret Scenic Spot in2022 was 394 million yuan.By designing the CVM questionnaire,the maximum willingness to pay was calculated,and the median value was used to determine the per capita willingness to pay.The non-use value of Longmen Secret Scenic spot was calculated at 12.56 billion yuan.And further estimate Longmen secret scenic spot non-use value of choice value,heritage value and existence value.The evaluation results showed that:(1)From the perspective of use value,travel cost and travel times were negatively correlated,which was in line with the theoretical expectation of recreation demand.Moreover,there is a large gap between the actual income and the recreation value of Longmen Secret scenery,which indicates that the scenic spot has a large mining potential.(2)From the perspective of non-use value,the payment intention of tourists in Longmen Secret scenic spot is mainly affected by monthly income,showing a significant positive correlation.Besides,the non-use value of tourism resources in Longmen Secret scenic spot is greater than the use value,because the non-use value of tourism resources comes from tourists and non-participants,including the government and other public financing.(3)In terms of applicability,the combination of ITCM and CVM is suitable for evaluating the recreation value of free admission in Longmen Secret Scenic spot.