Research On Diversified Strategic Of Pien Tze Huang Based On The Financial Performance Evaluation

Pien Tze Huang,a time-honored pharmaceutical enterprise,is the vanguard of the TCM industry,abandoning the traditional single development model,actively invests in the TCM health industry,transforms and implements the diversified development strategy,so as to seek new markets,new businesses and new profit growth points.In order to further enhance the comprehensive strength of the enterprise,this paper takes financial performance evaluation as a tool to explore the current shortcomings of Pien Tze Huang’s diversification strategy and puts forward adjustment measures.On the basis of summarizing the domestic and foreign research results,the development path of the diversification strategy of Pien Tze Huang is summarized,the diversification degree of enterprises in recent years is measured,and the internal and external conditions and drivers of the strategy implementation are analyzed.According to the motivation analysis of the diversification strategy of TCM enterprises,the financial indicators are classified,and the financial performance evaluation system is established by using the factor analysis method,and the financial performance ranking of Pien Tze Huang in the TCM industry is calculated.On the one hand,the vertical performance comparison analysis of enterprises in recent years;on the other hand,two enterprises in the same industry and Pien Tze Huang are selected for horizontal comparison analysis.Dig out the strategic changes reflected by the fluctuation of financial performance,find out the existing problems of the diversification strategy,and then put forward the diversification strategy adjustment measures,so as to improve the competitiveness of enterprises.The research conclusion shows that Pien Tze Huang’s diversification strategy is related to the financial status;the implementation of the diversification strategy has a positive impact on the financial performance of the enterprise,and the related diversification degree on the ranking of various abilities;the fluctuation of financial performance reflects the change of the diversification strategy.Finally,in view of the existing diversification strategy problems,this paper puts forward the adjustment measures of diversification strategy from the aspects of building multi-core driven product layout,increasing enterprise R & D investment,enriching the pricing structure of daily chemical sector,and increasing the Internet marketing channels,so as to help enterprises improve the diversification strategy,so as to enhance the competitiveness of enterprises.