Research On Optimization Of Financing Strategy Of Renhe Pharmaceutical

The pharmaceutical industry is an important industry in China,and its characteristic that it needs continuous R&D and innovation also determines that pharmaceutical enterprises need a lot of financial support,but there is also a big gap in the bond market of listed companies in China’s pharmaceutical industry.In recent years,more and more companies tend to choose endogenous financing and equity financing,and even completely give up the financing phenomenon of interest-bearing liabilities.Especially in the pharmaceutical manufacturing listed companies,the number of companies using this financing phenomenon shows an overall upward trend.Therefore,in this context,this paper analyzes what kind of problems will be brought by enterprises to adopt this financing strategy in the ever-changing internal and external environment,and optimize the scheme design for the existing problems.This paper uses the method of case analysis,selects Renhe Pharmaceutical as the case study object,and analyzes the current situation of its financing strategy.The study found that Renhe Pharmaceutical Company adopted an extremely conservative financing strategy,under this financing strategy,there are some problems,such as single way of financing,high financing risk,incomplete match between financing strategy and enterprise development,and financing strategy leading to unreasonable use of enterprise funds.Therefore,this paper optimizes the financing strategy to solve these problems.First of all,this paper forecasts the overall capital demand of the enterprise,and uses the sales percentage method to predict the demand for external financing funds in the operation of the enterprise,then analyzes the investment in R&D innovation and business investment with the goal of enterprise strategic development,and then analyzes and forecasts the investment capital demand,through these two aspects to analyze and predict the overall capital demand of the enterprise.Then the financing scheme of the forecast fund is designed,and the optimal financing strategy is obtained by analyzing and calculating the Grey linear programming model.Under the optimized financing strategy of this paper,the enterprise financing strategy matches the development capital needs of enterprises,the financing structure and debt repayment ratio are improved accordingly,which improves the efficiency of the use of funds,reduces financing costs,and broadens the financing channels.And for the application of this optimization strategy,this paper puts forward some safeguard measures to improve the financing decision-making mechanism,set up a fund management center,strengthen the construction of talents and enhance the core competitiveness of enterprises,so as to promote the good development of enterprises.