| In recent years,domestic tourism has been very popular.Although the four years of COVID-19 from 2019 to 2022 had a huge impact on the tourism industry,with the adjustment of the epidemic policy this year,domestic tourism has been fully opened up with a strong momentum,bringing new vitality to the domestic tourism industry.As a subsidiary of Seven Joys Industry Group Co.,LTD.,Seven Joys Travel Management Co.,Ltd.has been a rigorous,innovative and efficient comprehensive tourism service company after 11 years of experience since its establishment in 2012.Seven Joys Travel Management Co.,Ltd.has always been committed to promoting the construction of local tourism economy,serving the local tourism market,and promoting the promotion of local tourism awareness.Facing the booming development of the domestic tourism industry,Seven Joys Travel Management Co.,Ltd.needs to consider its own actual situation and carry out the next industrial upgrading in order to seek a better development path.On the basis of the advantages of the original company,the company adjusts and makes the development strategy suitable for Seven Joys Travel Management Co.,Ltd.,and chooses the supporting analysis plan,implements the development strategy and takes the safeguard measures to stand out in the fierce domestic tourism industry.In this paper,Seven Joys Travel Management Co.,Ltd.as the research object,on the basis of tourism management,domestic tourism industry development trend and other references,through management related analysis methods and matrix model,to explore the development strategy direction of Seven Joys Travel Management Co.,Ltd.First of all,this paper describes the research background and relevant significance of Seven Joys Travel Management Co.,Ltd.,and expounds the research methods,research content,theoretical basis and literature review.Secondly,the basic situation and development status of Seven Joys Travel Management Co.,Ltd.,a brief introduction to the problems in the development. |
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