In today’s globalized and fiercely competitive business environment,in order for enterprises to maintain sustained competitiveness,they must continuously carry out product research and development innovation,continuously improve their technical management level,and adapt to market demand.SH Company is a company engaged in intelligent manufacturing of real estate related products.In the past 10 years,it has rapidly developed from a start-up small company to a listed company.Its product research and development management system has been unable to keep up with the needs of development,and there are many problems.To further develop the company,it is necessary to optimize the product research and development management system.This article focuses on the optimization of SH Company’s R&D management system,summarizes three excellent methodologies for product R&D system management at home and abroad,and determines the use of Integrated Product Development(IPD)for optimization research.This article first reviews the basic theor y of IPD as the main theoretical basis,and uses methods such as internal employee interviews and on-site research to summarize the development history of SH Company’s product R&D management system.It analyzes the problems and incentives of SH Company’s R &D management system at present,providing direction guidance for subsequent optimization of the R&D management system.Next,based on the IPD method,a targe ted optimization design plan is proposed to address the problems in SH Company’s product research and development management system.The overall optimization idea is to first reshape the entire process of the product research and development system,and th en optimize the specific problems of the research and development system.This article presents a set of evaluation indicators based on the actual situation of SH Company in order to evaluate the optimization level of the product development management system and align it with benchmark enterprises.This article also proposes a design plan for continuo us optimization of the product R&D management system,aiming to achieve world-class R&D management system for SH Company.Finally,this article provides targe ted preventive measures for the risks that may be encountered during the optimization and implementation of the product research and development management system.This article provides an optimization plan for SH Company’s product research and development system based on the IPD method,which is more suitable.It clarifies the risk protection measures during the implementation process and has certain reference value for the transformation of product research and development systems in other similar enterprises. |