Research On The Development Strategies Of Agricultural Products E-commerce In Beizhen City, Jinzhou City, Liaoning Provinc

In the context of the continuous development of today’s big data era,the internet has become an important tool for interconnecting the world,and more and more industries are completing their work tasks through e-commerce.Agriculture,as the foundation of the country,plays the first and foremost role in the process of national development.It is related to the survival of 1.4 billion Chinese people.Only with stable and healthy development of agriculture can all industries comprehensively and rapidly enter the threshold of the new era.E-commerce for agricultural products is an important manifestation of the continuous changes in the current way of life.Driving the continuous marketing of agricultural products through e-commerce can not only promote sustained income growth and improve the living standards of agricultural products,but also comprehensively promote rural revitalization,accelerate agricultural and rural modernization,and provide an important measure for farmers to live a better life.Beizhen City regards agriculture as a leading industry,in the field of agricultural e-commerce has a certain basic conditions,limited by the lack of development experience,the development potential of Beizhen agricultural e-commerce has not been fully released,and the development path is facing challenges.This article provides a detailed analysis of the current development status of agricultural product e-commerce in Beizhen City from multiple aspects.Firstly,I have consulted a large number of domestic and foreign literature to grasp the current development of e-commerce for agricultural products both domestically and internationally.I have also studied concepts such as agricultural products and e-commerce,as well as theories such as supply chain and value chain.At the same time,I have analyzed the development status and laws of e-commerce for agricultural products both domestically and internationally;Secondly,through government department websites and on-site research,the overall basic conditions of Beizhen City were summarized,especially the types of agricultural products,production,e-commerce platforms,industrial layout,sales channels,smart agriculture construction,and the current status of industrial integration development.A large number of statistical bulletins and government reports were consulted,and historical data from the past 10 years were analyzed.At the same time,the actual situation of farmers was obtained by designing and distributing survey questionnaires,Based on the questionnaire data,the main problems faced in the development of agricultural product e-commerce in Beizhen City are analyzed from five aspects: standardization and branding construction,express logistics system,information infrastructure,e-commerce operation and management talents,and payment guarantee.The reasons for the problems are analyzed in depth,including strengthening government supervision,strengthening logistics system construction,and strengthening information construction Propose practical and feasible countermeasures and suggestions for internal training and external attraction of e-commerce talents;Finally,make a conclusion and look forward to improving service quality and utilizing artificial intelligence,providing new ideas for leading the development trend of e-commerce for agricultural products in Beizhen City in the new era.