Research On The Development Of Direct Broadcasting With Goods Of Characteristic Agricultural Products In Qinhuangdao

In recent years,livestreaming has gradually emerged and become a new marketing mode.From news anchors,stars and celebrities to government officers and farmers,the scale of livestreaming for agricultural products has been growing,which plays an increasingly important role in implementing rural revitalization strategy and improving farmers’ income.Qinhuangdao has excellent natural environment and abundant agricultural products resources.However,affected by its own development level,development foundation and development strategy,the development progress of direct seeding with goods is not very satisfactory,making livestreaming of agricultural products very difficult.How to promote the development of livestreaming of agricultural products and promote consumption upgrading is the key to solve the current issues.In this thesis,the development of livestreaming on characteristic agricultural products in Qinhuangdao is taken as the research object,based on the era of livestreaming,and comprehensive analysis will be made by using the research methods of literature analysis and field investigation.Through the distribution of questionnaires and interviews with livestreaming schools,logistics companies and etc.,this thesis sorts out the main modes of livestreaming of characteristic agricultural products in Qinhuangdao,and combined with the present situation of livestreaming of characteristic agricultural products in Qinhuangdao.We found out that the livestreaming marketing of agricultural products in Qinhuangdao is still in the development step,and the advantages have not been fully utilized into selling agricultural products.According to the present situation,some issues are pointed out,including the regional characteristics of characteristic agricultural products in Qinhuangdao are not obvious and the brand construction is insufficient;high logistics cost,especially the cold chain logistics has poor performance in timeliness;the lack of professional talents for livestreaming.Finally,this thesis proposed that the quality of agricultural products should be improved,the brand building of agricultural products should be continuously strengthened,and effective measures on reducing logistics costs,such as improving rural infrastructure.This thesis aims at promoting the sales of characteristic agricultural products in Qinhuangdao and helping the realization of rural revitalization strategy in Qinhuangdao.