Research On The Integrated Development Of Grape Industry And Rural Tourism In Huailai County

The No.1 central document of the Central Committee of the CPC in 2022 emphasizes that "we should continue to promote the integrated development of the primary,secondary and tertiary industries in rural areas".Therefore,industrial integration is an important path to promote rural revitalization,and an important action path to ensure the steady growth of agricultural output,the steady increase of farmers’ income,and the stability and harmony of rural areas.Huailai County is a nationally and even globally renowned grape and wine producing area,and the grape industry is also a traditional and leading industry in Huailai County.With superior natural conditions and well-known wineries,it has great potential for developing grape tourism.This article conducts research on the integrated development of grape industry and rural tourism in Huailai County through on-site visits,induction and deduction,and literature research.The conclusions drawn provide certain reference for the future integrated development of grape tourism in Huailai County.This article is divided into seven parts: The first part is an introduction,which mainly introduces the research background,purpose and significance,domestic and foreign research reviews,research content and methods,technical routes,and innovation points.The second part is the definition of relevant concepts and theoretical basis,mainly defining the grape industry,rural tourism,and industrial integration,and elaborating on the theory of industrial chain,industrial integration,and sustainable development.The third part is to analyze the current situation of the integration of grape industry and rural tourism in Huailai County,including the basic conditions of Huailai County,the development status of grape themed tourist attraction and the rapid development of wineries.The fourth part points out that there are problems in the integration of the grape industry and rural tourism in Huailai County,such as insufficient extension of the upstream and downstream industry chain,outdated information service platform technology,insufficient brand awareness of the production area,similarity of grape tourism products,and incomplete interest linkage mechanisms.The fifth part is a typical case study of the integration of grape industry and rural tourism.The sixth part proposes corresponding countermeasures to address the issues: building a full industry chain,building a smart tourism service platform,strengthening brand building and promotion in production areas,establishing a new model for the integration of grape industry and rural tourism,and constructing a mechanism for interest integration.The seventh part is to draw conclusions and future prospects.Through the above research,a new mode of integrated development of grape industry and rural tourism is proposed to promote the deep integration of grape industry and rural tourism in Huailai County,improve the popularity of grape brands in Huailai County,and achieve common prosperity in rural areas and farmers share the development dividend.