Study On The Development Of Cultural Creative Tourism From The Perspective Of Industrial Convergence

The boundary between two or more industries become blurred, cross-generated new products or industry gradually increase, this phenomenon has aroused the concern of scholars, they use "Industrial convergence" to describe the changes of relationships between these industries. The "cultural creative industry" sets off a creative wind in recent years, The United Kingdom proposed the concept formally for the first time in1998, and since then quickly swept the world, the concept was introduced into China in the early21st century, the cultural creative industry has a certain scale in some developed cities now. Tourism industry is the strategic pillar industry of China, mass tourism era is coming, the elevation of tourism demand promotes the tourism industry growing toward an innovative, creative direction, thus facilitates the appearance of some novel forms of tourism, the academics call it "creative tourism","creative cultural tourism","cultural creative tourism" and so on."Industrial convergence","cultural creative industry","cultural creative tourism" are high frequency vocabularies in government policy documents, news reports, academic papers in recent years.The above new concepts are hot issues in various research fields currently, through the literature review, finds that there are many literatures on industrial convergence, cultural creative tourism, but the quantity of literatures on cultural creative tourism which from the perspective of industrial convergence is very limited. The logical thinking on the above concepts establishes the main contents of this article:How do tourism industry and cultural creative industry converged to generate cultural creative tourism. The article has theoretical significance to rich industrial economics and tourism study, then has practical significance in guiding the future development of related industries, scenic spots and the cultural creative tourism. Study of a large number of multi-disciplinary literatures and the foreshadowing of related theories, lastly decides "convergence process" as the final unique research perspective, and as the core clues of the article:What’s the process of convergence? What are the factors which affect the process? How do these factors affect the convergence process? Based on this, through utilizing the induction, case study method, questionnaire, qualitative analysis, quantitative analysis and so on, then completes the content of this study, mainly includes the following four parts:The first part is the fundamental part of research, includes Chapter one Introduction Section and Chapter Ⅱ Literature Review. The Introduction section firstly discusses the research background including the situation of industrial convergence, the development of cultural creative industry in the world and our country, the rise of cultural creative tourism and so on; then followed by the significance of this study; The research methods and research framework; Finally talks about the difficulty and innovation of the article. Chapter Ⅱ mainly sorts out the research at home and abroad of industrial convergence, tourism industrial convergence and cultural creative tourism. the literature review leads to the main content of this study.The second part is theoretical discussion, including Chapter Ⅲ and Chapter Ⅳ. The key concepts appear in this article are defined in Chapter Ⅲ, based on the purpose of the research, embarks a detailed analysis on related concepts, as the foundation for further study:the concepts, classification of tourism industrial convergence; the identification between cultural creative industry and other related concepts, its concept definition, development overview; The definition of cultural creative tourism concept, the difference with the traditional tourism, the main development forms. The fourth chapter is the main chapter of theoretical discussion part, focuses on the convergence process of tourism and cultural creative industry. Firstly summarizes the three key factors through the process:the foundation of convergence, convergence force, convergence barrier. And discusses theose factors integrally. Then builds an evolution model of the convergence process between tourism and cultural creative industry; combines the industry chain theory and the tourism product development process creatively, then analyses every link of the industrial convergence between the two industry in the micro perspective, and cites a large number of typical cases for in-depth analysis of various links. The combination of macro-industry perspective and micro-production perspective is an important innovation of this article.The third part is the case study, referring to chapter Ⅴ. Case study is the explanation and confirm of the theoretical discussion part, chooses the typical case of live performance tourism "Impression SanJie Liu" as the study object. On the basis of case introduction, qualitative and quantitative research data collection, analyses the case in the cogitation of industrial convergence theory and carries out the following terms:In the qualitative part, firstly sees the timeline as the clue to analyse the creative process of "Impression SanJie Liu"; then sees the descriptive statements from the tourists as the qualitative data, through the repeated encoding process, gets the "cultural creative" and the "developmental barrier" of the case; qualitative section establishes the direction of the questionnaire and the main contents of quantitative section. then descriptive statistical analysis is conducted on the survey data, Not only confirms some conclusions of the qualitative analysis section objectively, but also digs out a lot of clues associated with industrial convergence theories; Finally, on the basis of the above two parts, sums up all aspects which the case can reflect, interpret or confirm corresponding to the industrial convergence theory. This analysis process puts the industrial convergence theory into all aspects of the case, it has great significance not only on understanding the theory but also the future development of the case.The fourth part is the conclusion of the study, referring to Chapter VI. This section firstly summarizes the earlier research, sums up five aspects of the important conclusions; then describes some deficiencies and limitations of the article, then future research has been prospected.