Study On The Development Of Edible Fungi Industry In Pingquan City

With the development of social economy and the improvement of people’s living standards,edible mushrooms,as a food with high nutritional value,have attracted more and more attention and love from consumers themselves and their derivative processed products,becoming one of the indispensable foods in people’s lives.The market demand for edible mushroom products is also increasing.At the same time,the strong support of the government,strong consumer willingness,a sound marketing system,and the continuous development of cold chain logistics technology have also brought opportunities for the development of the edible mushroom industry,which has also developed rapidly.As one of the leading agricultural industries in Pingquan City,the edible mushroom industry has prominent comparative advantages,short cultivation cycles,low production costs,high economic value,and large market demand.The development of the edible mushroom industry is of great practical significance for the optimization and adjustment of the agricultural industrial structure in the entire county area after poverty alleviation,the increase of farmers’ income,and the promotion of the transfer of surplus rural labor.It can also achieve the unity of social,economic,and ecological benefits.This article analyzes the current development status of the edible mushroom industry in Pingquan City,and believes that there are lower industrial levels and weak core competitiveness;Leading enterprises lack strength and weak deep processing capabilities;Weak technological innovation ability and low level of bacterial breeding;The brand advantage is not obvious,and the cultural value of the brand needs to be developed;The market system is not sound,and modern marketing methods are lacking;On the basis of drawing on the development experience of advanced regions in China,we propose to coordinate the city’s planning and layout,and promote the transformation and development of the edible mushroom industry,in order to address the issues of lagging behind in the integration of "three industries" and low comprehensive development quality;Accelerate the construction of industrialized production bases and improve the level of industrialization;To expand and strengthen leading enterprises,promote the transformation and upgrading of deep processing;Pay attention to strengthening technological support and create a national innovation highland for edible mushrooms;Comprehensively strengthen brand building and expand product regional awareness;Improve the market system and promote the upgrading of marketing;Actively promoting the integration of "three industries" and promoting rural revitalization through industries;Strengthen organizational leadership,establish and improve support policies,and other measures to further enhance the market competitiveness of Pingquan’s edible mushroom industry and promote the healthy development of Pingquan’s edible mushroom industry.