Study On The Evaluation Index System For The Selection Of New Domestic Beauty ODM Suppliers

Since 2015,with the development of domestic social media platforms,a number of young and creative domestic beauty brands have emerged in the market.They regard young people as their main customer groups and use online e-commerce,live broadcast platforms and other channels to sale products quickly.In the last couple of year,these compartmentalizes have achieved an increase in operating income from zero to hundreds of millions.People collectively refer to these new companies as cutting-edge domestic beauty companies.Through the investigation of emerging domestic beauty companies,it is found that most of these companies do not have their own product production bases,and mainly entrust the production and research and development of products to ODM suppliers upstream in the supply chain,and carry out business activities in an asset-light operation mode.However,this operating model also has drawbacks.Product quality and supply are very dependent on ODM suppliers.Poor performance of ODM suppliers will have a serious negative impact on the brand image of such companies.How to choose a reliable ODM supplier has become the focus of the operation of cutting-edge domestic beauty companies.Based on this,this paper attempts to construct an evaluation index system for the selection of ODM suppliers of cutting-edge domestic beauty companies,and demonstrates the effectiveness of the evaluation index system through case analysis.First,based on the operating characteristics of cutting-edge domestic beauty companies,this paper analyzes the requirements of cutting-edge beauty companies for ODM suppliers,and on this basis puts forward the evaluation indicators for selecting ODM suppliers.These indicators mainly include 6 first-level indicators and 19 second-level evaluation indicators of cost level,quality level,enterprise environment,service level,R&D capability and production capacity,and are integrated with the help of AHP.Then,choose WM company,the leading enterprise among the emerging domestic beauty companies,as the case object,analyze its evaluation methods and shortcomings in supplier selection,and use the evaluation index system proposed in this paper to re-select ODM suppliers for it.The results show that the evaluation system for ODM supplier selection proposed in this paper has certain applicability,and provides a decision-making reference for subsequent emerging domestic beauty companies to choose ODM suppliers.