| The Central Document No.1 has repeatedly mentioned the importance and necessity of developing rural tourism.There is no shortage of rural tourism resources in China,but the current way of rural tourism development is far from meeting the current needs of the people.Therefore,leading rural tourism to take the path of high-quality development is the call of the society and a necessary way to implement the rural revitalization strategy.Meanwhile,rural tourism is mainly consumed by tourists,whose perception and evaluation are directly related to the development of rural tourism,so it is of great theoretical and practical significance to study the high-quality development of rural tourism from the perspective of tourists’ perception.Various types of tourism resources are abundant in the county of Juancheng County,Heze City,but tourism development started late,rural tourism development is still in the primary stage,and the contribution of rural tourism to the county’s economic development is relatively small compared with neighboring counties.In this thesis,from the perspective of tourists’ perceptions,by combing domestic and foreign literature,using the theory of tourists’ satisfaction,stakeholder theory,and the theory of life cycle of tourist places,etc.,using literature analysis,fieldwork,questionnaire and interview methods,and AHP hierarchical analysis,we analyze the development situation of the region,taking the rural villages of Juancheng County as an example,and construct the index system of high-quality development of rural tourism in Juancheng County,with the help of SPSS 26 software for reliability analysis,validity analysis,descriptive analysis of data,through the use of AHP hierarchical analysis and quadrant diagram analysis,so as to identify the problems in the process of high-quality development of rural tourism in Juancheng County,and then put forward the next step of development to improve the path,to provide new ideas for the study of high-quality development of rural tourism.The research results show that tourists’ overall evaluation of the high-quality development of rural tourism in Juancheng County is low,and there is still much room for progress in the high-quality development of rural tourism in Juancheng County.Except for the relatively high aspect of green dimension,the innovation dimension,coordination dimension and openness dimension of the high-quality development of rural tourism in Juancheng County are relativelylow and need to be focused on in particular.According to the research results,for the problems existing at the current stage of development,in terms of improving innovation capacity,it is proposed to improve by innovating rural tourism projects,enriching rural tourism product types,building intelligent scenic spots,strengthening rural tourism talent team construction,and promoting rural tourism upgrading;in terms of balancing coordination relationship,it is proposed to improve by deep integration of modern agriculture and rural tourism,and coordinating attraction construction with surrounding environment In terms of improving the openness of rural tourism,it is proposed to improve the high-quality development of rural tourism in Juancheng by creating special rural tourism brands,improving the internal guiding system of tourist areas and improving the functions of tourist reception centers.The improvement path of high-quality development of rural tourism in Juancheng County proposed according to the research results will provide certain reference and reference for the subsequent high-quality development of rural tourism in Juancheng County. |
