Research On Rural Tourism Development Strategy Of Zouping City Based On Tourist Satisfaction

The development of rural tourism and the integration of the primary,secondary and tertiary industries in rural areas at this stage will promote the development of rural areas in terms of environment,economy and culture,and increase the income of farmers,which will help to narrow the gap between urban and rural areas and ultimately achieve rural revitalization.As the main service body of rural tourism,tourists’ satisfaction is a crucial part of the development of rural tourism.The improvement of tourists’ satisfaction helps to improve the competitiveness of rural tourism.Affected by the subjectivity and demand difference of tourists’ rural tourism experience,the improvement of tourists’ satisfaction is also affected by various factors.Only by clarifying the satisfaction of tourists can we better understand the current situation of the market,make reasonable policy adjustments,and provide rural tourism products that truly meet the needs of tourists.Therefore,the research of rural tourism development strategy based on tourist satisfaction has more important practical and theoretical value.This thesis selects Zouping City,Binzhou City,Shandong Province,as the main research object,analyzes the macro environment and internal conditions of the development of rural tourism in Zouping City based on the relevant research results of rural tourism at home and abroad,and according to the objective reality of the current development of rural tourism in Zouping City,uses the questionnaire survey method to investigate the rural tourism tourists in Zouping City,and uses SPSS software,through descriptive statistical analysis,differential analysis The importance-satisfaction analysis method(IPA analysis method)processed the questionnaire data,drew the IPA quadrant diagram,comprehensively analyzed the problems in the development of rural tourism in Zouping from the perspective of tourist satisfaction,and put forward relevant countermeasures and suggestions accordingly.Through analysis,there are some problems in rural tourism in Zouping City,such as weak infrastructure and public services,insufficient types and features of rural tourism products,insufficient tourism operation and management capacity,and insufficient research and development of rural tourism cultural resources and cultural and creative products.In view of the above problems,combined with the actual and practical needs of rural tourism development in Zouping City,this thesis proposes the following promotion strategies: improve the rural tourism infrastructure in Zouping;Create high-quality rural tourism products;Stimulate the vitality of rural tourism development in Zouping with the integration of culture and tourism;Strengthen the management and operation of rural tourism.Based on the satisfaction of rural tourism tourists,aiming at the current problems of rural tourism in Zouping City,combined with the macro environment and internal conditions of the development of rural tourism in Zouping City,this thesis puts forward the development countermeasures of rural tourism in line with the actual situation of Zouping City,and provides scientific reference for the development of rural tourism in Zouping City.The case study of rural tourism in Zouping City can provide a certain case basis and theoretical reference for the study of rural tourism development in the county.