| In the Internet era,with the release of consumption potential and the transformation of consumption time into production time,the relationship between production and consumption has realized possible unity,and the form of pro-sumer integration labor appears.On the theoretical basis of Marx’s political economy,this study reconstructs the new theory of pro-sumer integration in the process of criticizing the previous theory,in order to explore the path of the return of human free time and freedom liberation.The pro-sumer integration is a special form of labor hidden under the digital labor,and it is an inevitable labor process in People’s Daily life.Behind the economic characteristics,it also shows the ideological characteristics of consumerism,neoliberalism,democracy and technologism.With the expansion of capital,the acceleration of time and the reconstruction of technology,people must keep up with the fast-paced Internet society to avoid being eliminated.However,the synchronous acceleration not only brings the quadruple alienation of labor,but also gives birth to information fetishism.By combing the Marxist theoretical basis of the theory of pro-sumer integration,this study deeply analyzes the nature of exploitation and alienation of pro-sumer integration labor,and then re-understands the relevant theoretical concepts of the pro-sumer integration,and explores the political and economic laws behind the phenomenon of the pro-sumer integration.In other words,the value C of information goods produced by labor and the value increment ΔV of labor are both taken by the capitalist for free and become the surplus value M.In view of this,this article points out the possible path for the free liberation of workers.Information is the key to the development of all pro-sumer integration laborers,so information sharing should be realized.Through the information platform jointly built and shared by all pro-sumer integration laborers,the production structure should be rebuilt.At the present stage,the legitimate rights and interests of various production subjects can be guaranteed by laws and regulations,so that the "realistic division of labor" can return to the natural division of labor.At the same time,the platform and the government should compensate for the possession of pro-sumer integration goods caused by technical reasons by improving the public information service function.When pro-sumer integration laborer actually owns the means of production,labor will be transformed into the purpose of life,autonomous activities will become the free and conscious essence of human life,and people will be transformed into complete and well-developed people in the new social form. |
