A Case Study On Payment Business Of Commercial Banks Under The Background Of Third-party Payment

In recent years,the transaction volume of third-party payment services in China has shown a rapid growth trend.The transaction amount of third-party payment services in China has increased from 49.5 trillion yuan in 2015 to 3.555 trillion yuan in 2021.On the one hand,there are many overlapping and intersecting parts between third-party payment services and commercial bank payment services,which have brought new development opportunities to commercial banks.On the other hand,the main source of profits for traditional commercial banks has changed,and commission and fees from payment services have become an important component of bank revenue.In order to develop new profit growth points,commercial banks need to enhance their competitiveness in the market by improving their payment services,and seek new changes in the face of the impact of third-party payments.This article takes China Construction Bank(CCB)as the research case and adopts research methods such as literature analysis,case analysis,and data analysis.The article is divided into six parts.The first part introduces the significance of the development of commercial bank payment business,the current research status at home and abroad,as well as the innovation and shortcomings of the paper.The second part defines the relevant concepts and theories of thirdparty payment and commercial bank payment business.The third part summarizes the current situation of the third-party payment industry and analyzes the impact of third-party payment on commercial bank payment business.The fourth part introduces the case,mainly introducing the current situation of CCB’s payment business and the specific strategies and measures taken to cope with the development of third-party payment.The fifth part analyzes CCB’s payment business strategies and measures from the stages of achievements,development advantages,disadvantages,opportunities,threats,and future development trends.The sixth part focuses on the inspiration of CCB’s payment business and provides development suggestions for CCB and commercial bank payment business.In summary,this study summarizes the successful experience of China Construction Bank’s payment service strategies and measures from the perspective of third-party payments.On the one hand,it provides new ideas for enriching China Construction Bank’s payment services,and on the other hand,it provides new theoretical references for the practical development of commercial bank payment services under the impact of third-party payments.Finally,it provides suggestions for the sustainable development of payment services for commercial banks and the banking industry,in order to promote the innovation and development of payment services for commercial banks in China.