Research On Tourist Satisfaction In Tianya Haijiao Tourist Area

With the rapid development of economy and society,peoples income level has been obviously improved.In addition to meeting the basic demand of daily life for economic security,peoples spending on other aspects has gradually increased.More and more people will choose to leave home to travel and spend their leisure time in other places.As an industrial cluster,the development of tourism industry can play an important role in promoting the economic development of the whole society.As one of the earliest-developed scenic spots in Sanya,Tianya Haijiao Tourist Area is favored by tourists because of its beautiful and magnificent tropical landforms,lush background mountains,profound Tianya culture,unique cliff stone carvings and other natural and human landscape resources.As a national 4A-level tourist attraction,Tianya Haijiao Tourist Area is actively striving for being a national 5A-level tourist attraction in order to further enhance its core competitiveness.This thesis studies the tourists satisfaction in the tourist area,summarizes the shortcomings and problems existing in the tourist area,and provides suggestions and solutions on subsequent improvement of hardware facilities and software level;furthermore,it comes with certain reference value for the development of other coastal scenic spots.In this study,literature research,field research,questionnaire survey and statistical analysis were used to study the satisfaction of tourists in Tianya Haijiao tourist area,based on the nature of the research object,the connotation of tourist satisfaction,influencing factors and related literatures are summarized in the thesis at the first place.And then the tourist satisfaction of Tianya Haijiao tourist area is studied on the basis of the Theory of Expectation Difference and the Theory of Sustainable Development.24 influencing factors have been observed in five dimensions by two evaluation models of tourist satisfaction index--TDCSI and TSD,and the dimensions include scenic spots,infrastructure,tourism services,supporting facilities and the price of goods.The research was conducted by the interviews with the staff,tourists,tour guides and industry experts in the scenic spot and the field investigation,and five suggestions for improving the satisfaction of tourists in Tianya Haijiao tourist area have been concluded as follows:exploit the cultural connotation and create a themed culture centered on Romance and Tianya,strengthen personnel training and improve service level,enhance the function of supporting facilities in the tourist area from the aspects of catering and shopping,optimize product structure and rationalize product price and innovative the tourism product project.