Research On The Development Of Health Tourism In Henghe Tujia Township Under The Background Of Rural Revitalizatio

At present,with the improvement of material living standards,people’s desire for "health,health preservation and leisure" is increasing day by day,while the traditional way of health preservation has been difficult to meet the public’s pursuit of healthy life.Integrating with the booming rural tourism,health tourism is facing unprecedented development opportunities,and also exploring new growth points for the realization of rural revitalization.However,while health tourism is booming,many problems such as serious homogenization,insufficient marketing and promotion,and lack of talent support are highlighted.How to make the sustainable development of health tourism is the difficult point and the most realistic problem in the current development process of health tourism.Based on this,this study selects Henghe Tujia Township,Wanzhou District,Chongqing as the research object.Henghe Township,as one of the 17 key supporting towns for the revitalization of city-level villages determined by Chongqing in 2021,is an ideal holy land for the development of health tourism with excellent ecological environment,rich natural resources and strong ethnic characteristics.However,at present,the development of health tourism in Henghe Tujia Township is still in its infancy,and all aspects are not mature enough.Therefore,the focus of this study is to identify the existing problems in the development of health care tourism in Henghe Tujia Township and put forward effective countermeasures and suggestions.Through field survey,questionnaire survey and other methods,combined with the theories of RMP,sustainable development and human capital,this paper analyzes the current situation of health care tourism development in Henghe Tujia Township from three aspects: tourism resources(R),tourism market(M)and tourism products(P),Exploring the existing problems in the development of health tourism in Henghe Tujia Township,we found that there are many problems in the development process of Henghe Tujia Township,such as backward infrastructure,the continuation of stereotypes,lagging marketing methods,imbalance between supply and demand,insufficient cultural excavation,and lack of talent support.In view of the existing problems in the health tourism of Henghe Tujia Township,the paper puts forward corresponding countermeasures and suggestions from the development of infrastructure,marketing promotion,tourist demand,characteristic culture,and talent support,hoping to contribute to the effective integration of health tourism development and rural revitalization in Henghe Tujia Township.