Standardized Management Of Our Health-care Product Ads

The definition of health product or health care product was rather confusing, especially for the consumers. Actually, there are four aspects of health products including health food, health care appliance, health care instrument and special cosmetic. However, the health product was general considered as health food. Health food was become popular since 90's of 20 century, which met the need of people to enhance the physique through diary food. To date, the health food has been used in large scale, while advertisement (AD) was the major mean for marketing. However, there were many problems emerged accompany with the high-speed development of heath food AD. For examples, illegal ADs, which reflect the weakness of administration, have seriously affected the routine life of residents. The current status of health food AD in domestic and Beijing was analyzed in present study, while the achievements of management systems for health food AD in overseas were also summarized. The purpose of present study is to probe into the strategy for the management of health food AD, and focused on the three aspects including enterprise, government and media to purify the market of health food AD so as to push its development to the right direction.