Research On The Transformation Of JS Bank’s Asset Management Business Under The Background Of New Asset Management Rules

With the rapid development of asset management business in China’s banking industry,the hidden financial risks are becoming more and more serious.In order to effectively prevent financial risks,China’s financial regulators have introduced a series of new regulations on asset management and their supporting implementation rules since 2018.These new regulations put forward more detailed requirements in terms of bank asset management business organization,business model,management capability,product type,customer marketing and risk control.It will have a profound and far-reaching impact on the existing bank asset management business.This paper comprehensively analyzes the current situation of JS Bank’s asset management business by using the theories of portfolio theory,shadow banking theory,digital driven transformation theory,combined with the operation practice of JS Bank’s asset management business,points out the problems existing in the competition of JS Bank’s asset management business,including the serious homogenization of asset management business products,the disconnection between product design and product sales,the lack of a scientific risk management system,and the big data system cannot match the new business requirements.Combined with relevant theories,this paper puts forward the countermeasures for JS Bank’s asset management business transformation under the background of the new asset management regulations,including enriching the asset management business product system,strengthening the asset management business service channels,improving the investment and research level of asset management business,and developing intelligent investment and consulting of asset management business.It also designed the safeguard measures for JS Bank’s asset management business transformation under the background of the new asset management regulations,including strengthening the training of asset management professionals,financial technology enabling asset management business,and strengthening the risk prevention of asset management business.In combination with the new asset management regulations,this paper makes a comprehensive analysis of the transformation and development of bank asset management business,so as to enrich the research conclusions and deepen the understanding of bank asset management business.The ultimate goal is to provide a strong guarantee for banks to achieve the goal of asset management business transformation.In addition,JS Bank was selected as the research object,and from the perspective of systematic research,the actual impact on the development of JS Bank’s asset management business after the issuance of the new asset regulations was explored,and the improvement measures taken by JS Bank were summarized,which could play a certain reference role in the development stage of other commercial banks.