Research On Development Strategy Of Shenyang Qidi Science Park Company

With the continuous development of science and technology in China,many science and technology parks have been born throughout the country.With the support of national and local government policies,these science and technology parks also have the corresponding output capacity,and become an important innovation and entrepreneurship base for local governments to develop high-tech industries.As an emerging industry enterprises,science and technology park in shenyang enlightenment in the process of development of the lack of scientific theoretical guidance and specification,also met a series such as strategic planning and annual business plans don’t match,in the process of the development of the company ignore the functions of corporate strategy,to enterprise’s technological innovation ability,the financing channels and their own management capacity does not accurately know.Science park company as an example,this paper takes shenyang enlightenment in the progress of science and technology and economy slowdown,decreased its demographic dividend gradually disappear,the international competitiveness of the market environment,through the scientific method of strategic management,bring enlightenment in shenyang science park company management experience,obtain valuable guidance,in all kinds of problems in the development of solutions for the enterprise put forward the opinions of the rationality,Help businesses solve difficult problems.In this research,firstly,literature analysis method is used to collect and analyze the domestic and foreign literature on the construction and development planning of industrial parks to form the theoretical basis of this research.Secondly,the case analysis method is used to make a comprehensive introduction to Shenyang Qidi Science Park Company and analyze its current strategic management status.Identify problems and find out why.And combined with PEST model,Porter’s five forces model and SWOT model from the external environment,internal environment and enterprise internal and external environment comprehensive evaluation of these three perspectives to analyze the development strategic environment of the park.Secondly,the strategic positioning,strategic objectives,development vision and industrial positioning of the company are clarified,and the growth strategy should be the first choice for the strategic choice of the park.Then,it puts forward to improve the level of corporate governance,improve the ability of market expansion,promote the sustainable development of enterprises as the means of strategic implementation.Finally,this paper puts forward the safeguard measures to promote the implementation of science park strategy in terms of policy service guarantee,economic foundation guarantee,enterprise culture guarantee,brand publicity guarantee and human resources guarantee.