Study On The Strategic Development Of Changchun Beihu Science Park

As the world economy continues to slump, China’s economic situation is being faced the continuous decline inevitably. Under the situation that the external demand is weak in the international market, the international competitiveness decreased because of the domestic demographic dividend gradually disappear. How destocking at the same time as soon as possible to realize the economic structural adjustment are the two major problems to the current China’s economic recovery. Real estate destocks and innovation drive to realize the economic structural adjustment is the key to the solution of these two problems. In order to combine these two factors, BSD Group rely on the abundant management experience from Z-Park, explore a market-oriented new city development mode and concept of science by the real estate development, urban operation, service industry to promote industrial innovation and economic benefits, to guide more residential real estate enterprise transformation and upgrading. Furthermore, invested in Jilin province successfully implemented, cooperating with the management committee of Changchun high-tech, construction the development operation the first new town----Changchun Beihu science park.As the core of the northeast region in BSD group, Changchun Beihu science park in just three years to complete the industrial area of 130000 square meters and 120000 square meters of residential area development, attracting nearly 60 high-tech enterprises, directly drive the employment of more than 3000 people, residential sales nearly 1000 sets, preliminary confirm the feasibility of real estate to inventory combine with scientific innovation to drive the common development. But as an emerging industry, science real estate in the development process of the lack of scientific and mature theoretical guidance, also met a series of problem such as strategic development unclear, cash flow nervous, investment recovery period is too long lead to struggling even worse. In the complicated and changeable environment, this paper hope through scientific means of strategic management, providing a directional guidance to solve their own problems at the same time for industry to provide experience for reference.Firstly, the definition of the subject studied interpretation clearly, theoretical system of science real estate and strategic management. Next, reviewing and analyzing the development status of subject to find out the indeed reason in construction, marketing, operational and financial aspects.Subsequent subject of study respectively PEST, Porter’s five forces model and the theory of scarce resources as a tool of its external environment, the competitive environment and internal environment of the sample, through SWOT matrix analysis combined to the three alternative strategies results for the scientific output options, and after a clear business vision, goals to combine the results of SWOT matrix, using GSM Grand Strategy matrix for accurate positioning, complete development strategies, and finally the development strategy by business functions split into executable specific measures to be implemented, while the resources to prepare in advance to ensure the implementation of the strategy.