Research On The Development Strategy Of Leshanleshui Science And Technology Material Company

Shenyang Leshanleshui Science and Technology Material Company is a building material supplier which engaged in the integrated ceiling products and supporting facilities manufacturing. The company is committed to supply urban and rural building materials. and tries its best to lead the resources integration and structure adjustment in the building materials industry, transforming to the resource saving and environmentally friendly industry.During recent years, building materials industry management environment has many great changes along with external environment’s complex change, and the market competition is becoming fiercer and fiercer. In this situation, Leshanleshui Science and Technology Material Company should have a strategy management about the enterprise, and make for sustainable development of the enterprise core competitive power in order to take the advantage of the competitionThis thesis takes Leshanleshui Science and Technology Material Company as research object, employing basic theories basic theories of strategic management, making a comprehensive analysis about the company’s internal and external environment. First of all, anglicizing enterprise strategic management related theory, mainly including:SWOT analysis method, Michael Porter’s five forces model, and core competitive ability analysis method. On that base, we analyze the company’s strategic environment mainly from aspects which are internal resources and external environment. And then, giving a development strategy of Leshanleshui Science and Technology Material Company based on the combination of proposed research results. Finally, giving several implementation steps of Leshanleshui technology material company development strategy.We propose a feasible development strategy for Leshanleshui technology material company based on the analysis of its internal strength, weakness and external opportunity, threat. This will help the managers grasp the development direction of the enterprise from macroscopic and formulate relevant strategic measures. This thesis provide a beneficial reference for the building materials enterprise under new situation development and which has a great practical significance on our country’s building materials industry’s development ability.