Study On The Tourism Development Of Wuzhizhou Island Based On The Perspective Of Tourists’ Perception

Wuzhizhou Island is one of the famous scenic spots in Hainan province and even the whole country.In September 2016,Wuzhizhou Island was appraised as a national5a-level scenic spot.As a representative island with both natural and cultural characteristics,Wuzhizhou Island has been welcomed by tourists in recent years.In the context of the vigorous development of island tourism in China’s coastal provinces,to improve the overall evaluation of tourists and re-visit rate is to make Hainan Wuzhizhou Island in the national islands continue to maintain a“Unique”key.From the perspective of tourists’ perception,this paper finds out the difference between tourists’ expectation and actual perception of Wuzhizhou Island,analyzes tourists’ demand and focus,and puts forward some improvement and improvement measures,constantly enhance the perception of tourists experience,improve the rate of tourists re-visit,so as to continue to enhance the popularity of Wuzhizhou Island scenic spots and promote the healthy and sustainable development.First of all,from the perspective of tourists perception of the relevant literature at home and abroad,the relevant theory and research methods involved in-depth study and collation,data and data were collected through questionnaires,on-the-spot interviews and field surveys.Secondly,the data collected were processed by questionnaire star and SPSAU software,and the reliability and validity of the data were analyzed,the behavior characteristics,expectation and perception,and overall evaluation of tourists are analyzed by means of sample statistics,cross-analysis,centralization-discretization analysis and correlation analysis.The results show that the development direction of Wuzhizhou Island is to improve tourists’ reputation and re-visit rate,the evaluation of Wuzhizhou Island differs greatly from tourists’ demographic and behavioral characteristics,there is a gap between tourists’ actual perception and expectation of Wuzhizhou Island,there is a significant difference between different tourists’ actual perception level of Wuzhizhou Island,and tourists’ suggestions on Wuzhizhou Island should be paid attention to.Finally,according to the results of comprehensive quantitative and qualitative analysis,the paper puts forward nine countermeasures and suggestions for improving basic facilities,improving project consumer prices,protecting and developing natural landscapes,restraining excessive business atmosphere,controlling the number of tourists in scenic spots,paying attention to the needs of special groups,strengthening advertising network propaganda,developing high-end customer groups and innovating and developing submarine projects,to look forward to the sustainable development of Wuzhizhou Island to provide reference and reference.