Research On The Influencing Factors And Countermeasures Of The Development Of Luxian Grass-roots Supply And Marketing Cooperatives

The Central Document No.1 in February 2022 once again focused on "agriculture,countryside and farmers",and highlighting that the issue are key point of concern to state economy and individual’s living standard.In 2015,the central government’s decision on promoting the reform of supply and marketing cooperatives reflects that this issue mean a lot to the work of "agriculture,countryside and farmers".As a rural economic organization with the most complete system and most complete functions so far,the supply and marketing cooperative has an important position rooted in the countryside and close to the farmers,and can contribute to the support of agriculture.As one of the first batch of comprehensive reform pilot counties in the supply and marketing system in Luzhou,Lu County has explored the "three cooperatives" integration model of supply and marketing cooperatives,and further innovated the cooperative economic organization system.This study takes the independent legal entity grassroots supply and marketing cooperatives at the county level and below in Luxian as the research object,and studies the affecting elements of their development through theoretical and empirical method,which provides a sample for the future development of Luxian grassroots supply and marketing cooperatives.Regional supply and marketing cooperatives provide alternative ideas for solving development problems.This study firstly summarizes the construction background of Luxian grass-roots supply and marketing cooperatives and the formation motivation of its "three cooperatives" integrated development model through immersive observation method,and analyzes its development status and effectiveness;Three-level coding is carried out on a large amount of data obtained from the interviews,and six main categories are extracted,including three-level linkage,government support,organizational system,management system,development model,and the development of grass-roots cooperatives.Based on the core category of “factors”,a conceptual model of factors influencing the development of grass-roots cooperatives in Luxian County is summarized and research hypotheses are put forward.In order to further verify the hypothesis,the research combined in-depth interviews and existing research to design a Likert 5-point scale questionnaire,used SPSS 22.0 to test the reliability and validity of the collected scale data,and analyze the questionnaire data.Factors such as level linkage,government support,capable people leading,expanding operations,and gathering the advantages of the three cooperatives are significantly related to the development of supply and marketing cooperatives.Support and realize the institutional empowerment of cooperatives;improve human capital and realize the endogenous development of cooperatives;expand the agricultural function chain to realize the integrated development of cooperatives;optimize the integrated development model of "three cooperatives" and realize the sustainable development of cooperatives to promote cooperatives.