Research On Rural Financial Services Under The Background Of Rural Revitalization

The 14 th Five-Year Plan is the date when China formally moves into the consolidation stage of eradicating poverty.In the course of China’s economic developing,the problem of "three rural areas" has always been a short board in China.In October 2017,the Central Committee of the Party developed a revitalization strategy for rural villages,considering its current economic development.In the progress of economic and industrial economic development,capital is an important resource,and it is also the main carrier of finance.As finance is the core of operation of modern economy,it plays an effective deployment of resources,and the implementation of rural revitalization cannot do without the strong backup of finance.How to make good use of financial power is an important issue.With the advantages of wide coverage,wide participation and precise targeting,rural financial services can provide financial activities for key areas and weak links of rural revitalization,financial convenience for the production and life of the masses of farmers,scientific and technological support for the cracking of modern rural governance,universal assistance for the common prosperity of farmers and rural areas,and green kinetic energy for the construction of ecologically livable countryside.It will serve the "three rural areas" and the real sector of the economy,and it will be the strongest financial instrument to contribute to the national rural renewal efforts.This essay mainly takes "rural revitalization" as a background of research,based on the theory of the outsider,corporation social responsibility and the financial inclusion,and X County rural financial service as a research purpose,to explore how to promote rural revitalization with its function of rural financial service.The starting materials are as follows: statistics book and government work report to collect data on the state of rural invigoration in X County,and sum up the development status of rural revitalization in X County.Under the relevant policy guidance,rural and financial institutions in X County have achieved little success in rural revitalization.In the aspect of supporting industrial booming,they enhance feeding the three farmers,promote agricultural development,respond to financial support measures,and reinforce financial serving entities,party building to lead,strengthen government-bank partnership,and innovate to back new operating subjects;in the area of supporting prosperous living,they do their part in helping the responsibilities and improve web-based prefectural base construction through multi-channel;in the area of support towards Ecologically livable aspect actively to develop green credit business,to help fight the war on pollution and prevention;active advocacy in favour of the civilization of the countryside to create a favorable financial environment;in an effective governance to actively support the establishment of rural infrastructure and to strengthen the management of rural community assets.Through the survey investigation and research as well as the analysis of the current state,the rural banks still have problems such as the insufficient industrial support,slow foundation construction of finance services,single product product structure,lack of a platform for innovation,the lack of intrinsic motive power of rural financial services for rural vitalization,and weak agricultural financial surroundings in the practical implementation stage.Based on this in-depth analysis,the reasons for the lack of strong lead and supporting policy regimes,the restrictive rural financial market environment,and unbalanced rural financial ecology emerge.Finally,from the viewpoint of the government,it is suggested to consolidate policy orientation and build favourable engagement environment,including promoting the changing of its functions,forming its policy protection structure,putting policy into execution,created capital return facility and finally the development environment of urban financial system;from the perspectives of agricultural financial service organization,it is put forth to comprehensively encourage the development of agricultural properties and promote the flourishing agriculture,constantly improves rural habitation environment and promoting ecological livability,promotes We make suggestions from the perspective of rural financial resource institutions include fully supporting the economic development of farmers,improving the living environment in farmers’ fields,creating a civilized countryside,effectively providing services for grass-roots rural residents and making management more affordable,and promoting the realization of an all-inclusive financial policy to make life better.