Research On The Problems And Countermeasures In The Marketing Of Jujube Products In Xinzheng City Under The Background Of "Internet +"

China is a large country with a long history of agricultural products.The degree of development of agricultural products is not only related to the development of a nation,but also related to the improvement of its own competitiveness.Compared with other industries,there are still major problems in China’s agricultural products.For example,the overall development level of China’s agricultural products lags behind.At the same time,due to the unstable price and unbalanced supply of China’s agricultural products,the development of China’s rural economy lags behind,limiting the balanced development of China’s cities and towns.Therefore,the sale of agricultural products is very important to improve farmers’ income.Internet marketing breaks through the shackles of agricultural products sales in traditional channels,is conducive to changing the traditional marketing mode,and is conducive to accelerating the development of rural economy.Reasonable use of the Internet for sales can create a new platform for the transformation of traditional agricultural products sales.With the popularity of the Internet,people all over the world can check the relevant information online at any time.With the help of network marketing,the sales of agricultural products can be expanded,and the relevant information about the purchase and sale of agricultural products can be transmitted more quickly.The Internet has broken through the limitations of time and space,especially geographical location,and is of great significance to help China’s rural economic development.From the perspective of consumers,this paper studies the influencing factors of online marketing of agricultural products.Taking Xinzheng jujube,a geographically identifiable agricultural product,as an example,this paper adopts the methods of on-the-spot investigation and questionnaire survey to analyze consumer behavior,and conducts a questionnaire survey on consumers’ basic information,their understanding of Xinzheng jujube online purchase,and their willingness,satisfaction,purchase reasons and existing problems,so as to obtain first-hand information.Through data analysis,it is concluded that the main reasons that restrict consumers from purchasing Xinzheng jujube online include:the quality cannot be guaranteed,the goods cannot be delivered on time,the packaging is not attractive,the after-sales service is not good,the price is not affordable,the offline purchase is safe,and the purchase method is single.Finally,through the investigation and analysis of consumer behavior and case analysis,we choose to formulate Xinzheng jujube online marketing strategies and countermeasures,including detailed improvement suggestions on products,prices,channels,promotions and other strategies,so as to improve the sales efficiency of Xinzheng jujube,help farmers get rich,promote agricultural digital upgrading,and promote the rapid development of China’s agricultural product economy.