Research On Agricultural Products Network Marketing Strategy Of GTNY Enterprises

With the rapid development of information technology and Internet,the online marketing of agricultural products industry has ushered in an important historical development opportunity.Just as the general secretary Xi Jin Ping put forward that "e-commerce is very important and promising in the promotion of agricultural and sideline products",online marketing has become an important way for agricultural products enterprises in market development.With the traditional marketing channels of agricultural products unable to meet the current consumption demand,it is urgent to find practical solutions.The research of this dissertation is Based on the summary and analysis of the related literature of agricultural products online marketing,this dissertation analyzes the problems existing in the development of enterprises,the platform,system and strategy of online marketing by using 4C theory and consumer behavior theory,which provides a new idea for the development of agricultural products online marketing in enterprises.Firstly,this dissertation analyzes the macro-environment and industry environment of GTNY enterprise,and introduces the advantages and disadvantages of enterprise development.Secondly,the questionnaire was used to investigate the agricultural products enterprises,and descriptive analysis was used to find that the enterprises had some problems,such as uneven product quality,single variety,lack of brand characteristics,high purchase cost,poor use of online marketing channels,imperfect communication system and so on.Finally,Based on the analysis,thinks that GTNY enterprise’s agricultural products online marketing should improve its strategy and benefit by improving product quality,improving the level of circulation chain,increasing brand strategy,reducing purchase cost,perfecting enterprise’s agricultural products pricing,enriching online marketing channels,establishing a perfect communication system,and enterprise’s organizational support,talent support and incentive support.The purpose of this dissertation is to provide ideas for the network marketing of agricultural products of many enterprises in Ningling County,provide methods for consolidating the effective connection between poverty alleviation and rural revitalization,and provide support for promoting the rapid development of agricultural modernization.