Research On Marketing Strategy Of D Company Based On Core Competitiveness

The Baijiu industry has long been an important part of the national economy.In recent years,the phenomenon of overcapacity and market bubbles has become more pronounced.In this context,the famous Jiangxi D alcohol brand,a century-old traditional cultural brand,is facing unprecedented pressures and challenges.A comprehensive analysis of the marketing strategy is essential for the sustainable development of companies.In the context of economic globalisation and the development of the market economy,an important challenge facing companies is the development of a competitive marketing strategy in a competitive market.Developing an effective marketing strategy in line with the company’s actual situation and the needs of market consumers can deepen a company’s competitiveness and influence.In order to develop more scientifically sound marketing strategies in the new economic era,companies need to fundamentally change their existing marketing concepts and adopt a long-term perspective in order to promote their long-term development.Based on enterprise marketing strategy and enterprise core competitiveness theory,combined with marketing environment analysis,STP theory,4P marketing mix and core competitiveness characteristics,this work uses the PEST theory and Porter’s five force model,In order to analyse the overall development of the Chinese Baijiu industry and the internal and external factors of the liquidity company D and to conclude that the liquidity company D should update its trade strategy,the SWOT instruments should be used to carefully analyse the advantages and shortcomings of D Company,The path of the new environmental trade strategy selected shall be determined by a differentiated road of trade strategy,thereafter identifying the main competitiveness of the company and offering specific actions concerning product,brand,market,channel and advertising aspects on the basis of key competitiveness elements.Where the above factors are fully addressed,together with the above factors,safety measures shall be submitted to implement the company’s trade strategy from the business system,the management system and cultural aspects and shall form a complete plan project.The theoretical and practical significance of this book is that,firstly,by applying the theoretical analysis of marketing strategy and core competitiveness combined with a case study of a typical wine company,the theory is applied to the analysis of the Baijiu industry,extending the applicability of existing theories and deepening the study of the industry.Secondly,based on the understanding of the basic principles of competitiveness,a comprehensive analysis of the marketing strategy of D brand sorghum liqueur was carried out using SWOT analysis to show the marketing strategy path and the marketing strategy according to the actual needs of the company.The study also serves as a reference for the marketing strategies,core competences and future development of other similar companies in the Baijiu industry.