An enterprise’s success can be attributed to many factors, some of which the success of the enterprise may contain some element of luck, but one after the success of companies want to continue to maintain its vitality and may not be so lucky. According to the survey,30years ago, Fortune500companies to survive now only300or so such a short survival time of the disappearance of200companies, there are many reasons for this phenomenon in-depth thinking, in the final analysis, the root reason is the core competitiveness of the enterprise, which affect business vitality and sustainable development. Looking at the world, there are some enduring and prominent companies, which are more or less with its unique expertise in the following aspects:R&D innovation capacity, highly quality assurance, continuous innovation capability, effective management mode, mature market network and the well-known brand image. Careful study of these companies and enterprises can find the process that is actually the core competitiveness of cultivation and development.In today’s society, the enterprise faces the marketing environment of the great changes have taken place, the customized needs of customers, the market’s competitive differentiation and diversification of marketing tools, etc., are driving companies must sharpen their marketing capabilities, it has become the most important part of the core competitiveness. Improve the market competition consciousness and comprehensive all aspects of elements, to make full, accurate and objective assessment of marketing competitiveness. This article is to H company by facing the market marketing environment, H company’s own marketing ability condition and so on realistic problems in analysis, based on the core competitiveness of the marketing perspective of theoretical knowledge, and further investigation, this paper proposes some H company’s marketing strategy, improve marketing competitiveness. |