| With the rapid development of China’s manufacturing industry,the demand for industrial workers and employees in various types is booming.However,many studies have shown that in the construction of human resources and talent team,manufacturing enterprises have to face with serious problems,such as difficulty in recruiting and high turnover rate Futhermore,this tendency will be more aggravate.At the same time,a large number of employees born after 1995 have entered manufacturing enterprises and become a force that cannot be ignored in the grassroots positions of enterprises.For grassroots staff of post-1995,analyzing and researching targeted incentive strategies play an important role in mobilizing their enthusiasm and creativity in work,improving organizational performance,and reducing the corporate turnover rate.Meanwhile,as the epidemic prevention and control has been normalized,it is of great significance to maintain the stability of employment for economy and people’s livelihood.This paper takes the Post-1995 Grassroots staff of GN Foods as the object of the research.It bases on the theoretical framework of the strategies to motivate the Grassroots staff,and combines with the characteristics of Post-1995 employees.This article introduces and absorbs relevant scales,which is the base of the research,so I can make sure the survey questionnaires,the interview outlines and other survey plans for Basic staff of the Post-1995 generation of GN Foods.and Then the investigation began.After analysising the satisfaction of the Post-1995 Grassroots staff in salary and benefits,performance appraisal,employee career development,work environment,and corporate humanistic care,and comparing the satisfaction of employees in the generation of Post-1995 and other,the problems and causes were found.According to the incentive theory,this article makes clear the principle of the formulation of incentive strategy,,and proposes the incentive Strategies to the post-1995 grass-roots employees.This paper elaborated the following aspects: improving salary and welfare incentives,optimizing the methods performance appraisal,assisting the career development of Post-1995 grass-roots employees in various ways,improving the working environment,and strengthening corporate humanistic care,etc.With some guarantee measures such as leadership attention,institutional cooperation,funding guarantees and so on,the incentive and optimization strategies will be ensured to be implemented.In this way,GN Foods can improve the work enthusiasm of Post-1995 Grassroots staff,reduce the turnover rate of Post-1995 Grassroots staff,and create more value for the company. |