Research On The Competitive Strategy Of Hebei A Property And Casualty Insurance Company

After the 19th National Congress of the Communist Party of China,the positioning of modern insurance service industry in the overall situation of economic and social development has received more and more attention,and the function of insurance as an economic "shock absorber" and a social "stabilizer" will become more prominent.On the other hand,the macro-economy is in a downward cycle,and the development of traditional property insurance business is weak.New car sales decline combined with the change in commercial vehicle fees,which limits the development space of automobile insurance business and keeps the cost high.Consumers have higher and higher demands on the professionalism and service ability of insurance companies.Insurance products lack innovation and are seriously homogenized.With increasingly strict industry supervision,declining underwriting profits and fierce competition,it is an urgent task for enterprises to adjust their business models,formulate and select their own competitive strategies,build their own core competitiveness and promote the sustainable and healthy development of the company under such an economic environment.This paper selects Hebei A property insurance company as the research object,and comprehensively analyzes the advantages and disadvantages of the macro environment,industry environment and internal resources and capabilities of the company by using PEST analysis,five-force model,SWOT analysis and other tools.The overall macro environment is favorable for the great development of the property insurance industry.From the perspective of Hebei industry,a property insurance company is a medium-sized company in the second echelon,which has obvious disadvantages over the head company.However,it has competitive advantages in shareholder resources,business network,precipitated talent team and first policy insurance.This paper believes that Hebei A property insurance company should take a differentiated competitive strategy that conforms to its own reality,promote the differentiated implementation path of "three transformations and three strategies" in terms of customer redevelopment,business model,product innovation and insurance types,channels and talents.Moreover,the same time,it is necessary to ensure the implementation of the differentiated strategy through five guarantees of Party building,mechanism,resources,compliance and culture.Through the above measures,Hebei A property insurance company can maintain its advantages in the more fierce market competition and promote the sustainable and healthy development of the company.