Research On The Marketing Strategy Optimization Of Industrial Automation Products Of Company R

Industrial automation is the use of automation technology in the manufacturing process of machinery industry to achieve automatic mass production,improve the efficiency and quality of machinery production and release productivity.China’s automation industry started in the 1970 s,and since the 1980 s,with the third industrial revolution,the rise of information technology such as computers,China is also developing rapidly in the fields of communication,electric power and electric power.Fourth industrial transformation since the 21 st century has brought industrial automation technology to new heights with intelligent technologies represented by artificial intelligence,robotics and virtual reality.Advanced industrial automation technology to some advanced industrialized countries began to supply,manufacturing,sales information data through the Internet of Things information system,wisdom,Thus achieves "the industry 4.0" the intellectualized production,thus achieves fast,effective,personalized production..n the smart era,how to adopt effective marketing strategies for the special culture and environment of the Chinese market,so as to better provide product services to Chinese customers,The article focuses on how to promote product marketing and enhance the competitiveness of the company.This paper takes the industrial automation business of R company’s China branch as the research object,through the elaboration of marketing theory,industrial automation marketing and other concepts,using 4P marketing theory and combining with the actual situation of R company to research and create.Firstly,we elaborate on the current situation of Company R and analyze the macro situation through PEST On this basis,the use of Porter’s five powers theory on the enterprise’s micro-marketing system analysis,and its market environment and development of the study.Second,we analyzed the current situation of the business and current development strategy of the enterprise as an entry point,and comprehensively analyzed the current situation of the industrial automation business and service process of R China Branch based on cross-departmental research,communication interviews,and literature search,and analyzed the potential problems of the enterprise for the industrial automation marketing strategy of R China Branch through the 4P theory: product deployment,price positioning,marketing channels and promotion plan.In addition,the analysis of the company’s resource capacity provides a favorable basis for the construction of marketing strategy optimization.Finally,in the context of the actual development of the company,a number of problems at the level of marketing strategy are optimized according to the theoretical guidance of 4P marketing.At the same time,to ensure the smooth implementation of the marketing strategy optimization of R company,the corresponding guarantee mechanism is developed,from the establishment of key account development and management department to enhance collaboration,direct sales and channel development for business pilot,improve the efficiency of the approval process and improve the efficiency of the marketing team to implement the guarantee.