Research On The Optimization Strategy Of JT Bank Financial Services In The Era Of New Asset Management Regulations

The overall income level of Chinese residents has been increasing with the development of the economy,and bank wealth management products have become one of the most important investment methods among residents’ financial investments with their relatively stable yields and low risks.However,along with the rapid development of bank wealth management business,problems such as rigid exchange payments and maturity mismatch have also emerged.In 2018,the Guidance on Regulating the Asset Management Business of Financial Institutions was jointly promulgated by the Central Bank,the CBRC,the CSRC and the OFAC,which pointed out that commercial banks should pay investors according to the content of the treaties signed with investors and the actual returns of investments to non-principal-protected floating income wealth management products that do not guarantee the principal as well as the expected return,and the promulgation of this regulation means breaking The promulgation of this regulation means that the "rigid exchange" model of capital preservation and income protection in the sale of investment wealth management products of commercial banks in China has been broken.Under the strict control of the new regulation of capital management,the wealth management business of commercial banks in China is now in a gradual decline in scale and the income of wealth management products is getting lower and lower,at the same time,the new regulation of capital management is about to become the increase of light capital income of domestic commercial banks and the difficulties on the way of reform and transformation.How to respond well to the impact of the new regulations on asset management to ensure the improvement of performance and competitiveness is the current dilemma encountered by each commercial bank.Based on the above background,this paper takes JT Bank as the research object,firstly combs the domestic and foreign literature in detail,and clarifies the characteristics of the new asset management regulations,the background of their introduction,and the requirements for financial management,etc.Related theories such as innovation theory and customer segmentation lay the theoretical research foundation for the following article,and then carry out exploration activities based on the entry point of bank wealth management business.First,it introduces the development of bank wealth management business and the implementation of the new asset management regulations before the implementation After the change trend of bank wealth management business,and then study the impact of new asset management regulations on JT Bank’s wealth management business,it is found that the impact is mainly reflected in the acceleration of its wealth management products with net worth,a significant decrease in capital-guaranteed wealth management products,a significant decline in wealth management income,and net worth product customers.Acceptance is not high in several aspects.Then it analyzes the internal and external environment of the development of JT Bank’s wealth management business,uses the PEST analysis method to analyze the macro environment of JT Bank,and uses the Porter Five Forces model to conduct a comprehensive analysis of the competitive environment in which JT Bank is located.The internal resources and capabilities are introduced in detail,and the external environment and internal conditions of JT Bank’s wealth management business under the new asset management regulations are analyzed through analysis tools such as external factor evaluation(EFE)matrix analysis,internal factor evaluation(IFE)matrix analysis,and questionnaire surveys.Analysis is carried out to lay a theoretical foundation for the optimization of the following development strategies,as well as its guiding ideology and principles.Finally,based on the factors that negatively affect JT Bank’s wealth management business in the development process,the strategic goals for its transformation and development are formulated.This paper puts forward relevant suggestions on development and transformation countermeasures from five aspects:providing customized services with customers as the center,strengthening bank product management,changing the marketing method of wealth management business,strengthening risk management,and improving market investment capabilities.The following JT Bank wealth management business has reference value,in order to provide a theoretical reference for the transformation and development of other commercial banks’ wealth management business.