Research On The Development Strategy Of XH State-Owned Investment Company

XH State owned Investment Company is a corporate enterprise invested by Qingdao West Coast New Area,which performs specific investment functions and operates state-owned capital.At present,it focuses on investment and financing and project construction,and conducts capital operation in accordance with the principle of combining market-oriented operation with the government’s intention.It is not only necessary to participate in fierce capital market competition,so as to achieve the development and growth of enterprises and the preservation and appreciation of state-owned assets,At the same time,we should take the initiative to assume the social responsibilities and functions brought by the special attributes of enterprises.Due to the short establishment period of XH State owned Investment Company,its development model is constantly being explored.This paper takes XH State owned Investment Company as the case study object,analyzes the development status and current development strategy of XH State owned Investment Company,analyzes the strategic problems and strategic environment,and finally puts forward the development strategy and implementation guarantee suggestions of XH State owned Investment Company.Firstly,the current situation of XH state-owned investment company’s development strategy is analyzed,and the main problems of XH state-owned investment company’s development strategy are put forward.The main body is reflected in the unclear vision and goal of the development strategy,the vague positioning of the company’s strategic development,too much emphasis on the dominance of economic benefits,the company’s core competitiveness needs to be improved,and the company’s sustainable profitability is insufficient.Secondly,the macro environment,industry environment and internal environment of XH state-owned investment company’s development strategy are comprehensively analyzed,and with the help of SWOT matrix,it is proposed that the future development of XH state-owned investment company should give priority to adopting SO strategy.Thirdly,put forward the development strategy formulation plan of XH State owned Investment Company.On the basis of defining XH State owned Investment Company’s development strategy positioning and vision,development strategy formulation principles and strategic objectives,put forward that XH State owned Investment Company’s overall strategy should promote diversification strategy and differentiation strategy;The functional strategy of XH state-owned investment company should promote investment strategy,financing strategy,market development strategy and human resource strategy.Fourth,put forward the guarantee measures for the implementation of the strategy of XH State owned Investment Company.From the aspect of organizational guarantee,we should strengthen the institutional design of the strategy committee and optimize the responsibilities of departments and posts;From the aspect of operation system guarantee,we should improve the current operation management system and focus on strengthening the salary performance mechanism;In terms of platform control and guarantee,we should promote investment and financing matching management and strengthen the debt supervision of shareholding companies;In terms of corporate culture guarantee,it is necessary to shape the company’s core values and build the company’s brand culture system to promote the future development of XH State owned Investment Company with higher quality and more sustainability.