Development Strategy Research Of H Investment Company

Under the background of 30 years of ups and downs in the equity investment industry,the end of irrational market exuberance and the lack of market vitality,H Investment Company was founded.It is a state-owned equity investment company with the background of civil aviation industry.At the beginning of its establishment,H Investment Company was confronted with the outbreak of epidemic,the entity enterprises were severely hit,and the equity investment market was increasingly depressed.Firstly,the industry has entered the trough period,the industry environment has become more volatile,relevant policies have been introduced,the scale of raised capital and investment stock has been adjusted,and the industry uncertainty has intensified.Secondly,it is still in the initial stage.Facing the fierce competition of equity investment institutions,it develops slowly.In such a situation of internal troubles and external attacks,H Investment Company urgently needs to determine the development strategy and find the survival position.In order to find the corporate development strategy that fits H Investment Company,the strategic management theory is reviewed at first,and the latest progress of development strategy is sorted out.The core competitiveness theory,strategic alliance theory,platform strategy theory and business ecosystem theory are defined.In combination with the academic research and analysis on the development of equity investment company,the theoretical basis for the paper is provided.Secondly,through macro environment analysis,industry investment analysis and competitive environment analysis,the external environment of the company is clearly understood,and the opportunities and threats faced by H Investment Company are clearly understood,and the EFE matrix is constructed by combining the results of personnel interviews and questionnaires.Thirdly,through the company’s ownership structure,operating status,business model,enterprise value chain analysis,corporate competitiveness analysis,analyse the company’s internal environment,extract the company’s strengths and weaknesses,and comprehensive scoring to build IFE matrix.Finally,it clarifies H Investment Company’s mission and vision,clarifies the company’s investment business strategic objectives and functional strategic objectives,uses SWOT analysis model and QSPM analysis model,and finally determines that H Investment Company is suitable for growth strategy.Further focus on the selected growth strategy,it can adopt the centralized strategy and horizontal integration strategy,and put forward specific strategy implementation measures,including creating a precise investment business chain,seizing the vertical investment track and building a benign industry ecological platform.In order to ensure the smooth implementation of the strategy,strategic safeguard measures such as the construction of talent management system,the establishment of investment research system,the construction of internal control and compliance management system,the improvement of information management level and the construction of brand culture have been formulated.The implementation and guarantee of the strategy have been detailed into each link of the value chain to ensure the smooth implementation of the strategy.Under the guidance of strategic management theory,through in-depth insight into H Investment Company and analysis of professional analysis tools,this paper actively explores the strategic feasibility of H Investment Company,and completely presents a real case with reference value.Since 2021,state-owned capital has flooded into the equity market.As a "pioneer" established in 2019,H Investment Company can formulate development strategy for similar state-owned equity investment companies,explore a feasible path,and provide a demonstration and reference by studying its development strategy.