Research On E-CNY Business Development Strategies Of China Construction Bank M Branch

With the rapid development of financial science and technology,scientific and technological innovation represented by the digital economy has become an important driving force for the generation of development momentum.With the rapid development of big data,cloud computing,artificial intelligence,blockchain,the Internet of Things and other digital technologies,new models and new business forms of digital economy emerge in endlessly,and the functions and use environment of cash are undergoing profound changes.e-CNY,as the digital form and development direction of China’s future currency,will cause changes in the development mode of commercial banks.This paper takes the e-CNY business of China Construction Bank M Branch as the research object,analyzes the internal and external environment that affects the business development,and formulates the business development strategies and corresponding safeguard measures based on the current development status of the e-CNY business of China Construction Bank M Branch.First,analyze the current situation of e-CNY business of Branch M,and find out the existing problems and reasons;Secondly,Porter’s Five Forces Model and PEST Model are used to analyze the macro environment,industry competition environment and internal environment in detail,and SWOT model is used to find out the advantages and disadvantages,opportunities and risks faced in the future,so as to provide a basis for M Branch to formulate its e-CNY business development strategies;Third,on the basis of the above analysis,we clarified the goals and ideas of business development,and formulated the development strategies of e-CNY business of Branch M from four aspects:Marketing strategy,building use scenarios,user and merchant training,and financial technology empowerment;Finally,from five aspects of optimizing the organizational structure,optimizing the assessment orientation,increasing financial resource investment,improving the risk management level,and enhancing the scientific and technological research and development strength,the safeguard measures for the implementation of M Branch’s e-CNY business are proposed.It is hoped that this paper can provide ideas and methods to solve the problems in the development of e-CNY business of China Construction Bank M Branch,and can also provide reference for other commercial banks.