Discussion On Applying SNS To E-commerce Marketing

This paper makes an approach to apply SNS word-of-mouth marketing to e-commerce marketing,and makes a scientific analysis and research for SNS profit mode,as well as the effects of promoting e-commerce marketing.Through theoretical analysis,chart data,case analysis research methods,etc,this paper has a multi-angle discussion on applying SNS to e-commerce marketing of this new marketing mode.Through the various aspects research,including SNS Six Degrees of Separation, social network construction,information delivery mode,real name and circle culture, network word-of-mouth marketing,etc,this paper makes deep and detailed feasibility analysis on applying SNS to e-commerce marketing,and analyses current e-commerce marketing mode and its defects,and has a effective discussion on applying SNS to e-commerce marketing mode.This paper also makes in-depth research and analysis on SNS profit mode,and designs the structure of e-commerce marketing mode applied SNS,and then makes case analysis of WWW.WEYII.COM,which is a new e-commerce marketing platform.The conclusion is that the focus of e-commerce marketing will go to socializing interaction between users,SNS word-of-mouth marketing and relationship marketing will play a significant promoting role for spread and distribution of information flow of existing e-commerce marketing.Application of SNS e-commerce marketing mode also will be the direction of future e-commerce development.