Research On Sustainable Development Strategy Of Inclusive Financial Business Of Y Bank

In 2005.the United Nations first put forward the economic concept of "Inclusive Finance".which aims to eradicate poverty and achieve financial equity.Since 2005.our country has issued a series of policy dividends,hoping to fundamentally change the situations that scarce credit resources are preferentially allocated to business entities with high capital return and low risk,and relevant vulnerable groups,which including underdeveloped areas,small and micro enterprises and low-income people,have been excluded from financial resources for a long time,but the effect is not ideal.During the epidemic,the contradiction between supply and demand of inclusive finance was further intensified.There was a certain degree of shutdown in manufacturing industry,and offline services such as tourism,accommodation,catering,sports and entertainment were stopped or idled for a longer period of time.Foreign trade industry was facing the double blow of reduced demand orders and reduced productivity.Small and medium-sized enterprises’ business income declined cliff-like,and faced with a serious survival crisis.Inclusive finance,which provides low-cost and universal financial support for orderly resumption of enterprises,is becoming an important force to support the recovery and development of economy and society in the post-epidemic era.The State has promulgated a series of preferential financial support policies intensively,and commercial banks have become the main implementers of a variety of policy tools.As a commercial bank with the largest number of network points in the country.Bank Y takes the initiative to develop inclusive financial business,but it is also facing the problem of business sustainability.Starting from the current situation of Y-Bank’s inclusive financial business,this paper analyses the problems that hinder the sustainable development of Y-Bank’s inclusive financial business,mainly focusing on four aspects:product and process,pricing and revenue,cost and efficiency,risk management,and then extends the discussion on the following key issues:how to conduct market segmentation research and product development,innovate guarantee methods,improve product types,and differentiate competition with the industry.Then we can achieve the scale effect and increase the income.How to achieve sustainable development by reasonable pricing and comprehensive marketing,which can not only maintain the dominant position in the competition among the same industry,but also cover risks,maintain small profits;How to cooperate with third parties and use digital marketing means to reach accurately,receive customers in batches and improve marketing efficiency;How to promote the mobile exhibition industry system,online acceptance,approval,signing,lending,emancipate productivity,improve customer experience,increase per capita capacity of account managers,break through personnel bottlenecks;How to use big data to improve information access channels,solve information asymmetry,improve risk measurement and control level,avoid or reduce the situation that high-quality customers are rejected or risk customers are introduced to cause loan losses;How to collaborate with the government to build a preferential financial ecology.Several aspects work together to achieve sustainable development of inclusive financial business through endogenous and self-drive.