Research On The Countermeasures Of J Bank Suzhou Branch To Promote The Development Of Inclusive Financial Business

Since the outbreak of COVID-19,Chinese micro,small and medium-sized enterprises are facing great pressure to survive and operate,especially look forward to appropriate inclusive financial products to help them get out of their difficulties.But banking institutions occupy a dominant position in the inclusive finance business system in China.The major banks have invested a lot of energy to expand the inclusive finance business,which has achieved some results.In Suzhou area,J Bank Suzhou Branch,as a commercial firm in a different city,is also developing its inclusive financial business rapidly.However,while achieving initial results,it has also encountered some bottlenecks restricting its development.From the perspective of the banking industry in Suzhou,there is still a gap between J Bank Suzhou Branch and other banks in inclusive financial business.The balance of inclusive financial business and the increment of inclusive financial business of J Bank Suzhou Branch rank low among the peers,with a small market share.Based on J bank Suzhou branch inclusive financial business as the research object,through multiple ways to collect the relevant data,analysis of J bank Suzhou branch inclusive financial business development present situation,found that J bank Suzhou branch inclusive financial business currently existing main business growth,business efficiency is low,curing of risk management.The main reasons for its emergence are low social recognition of commercial firms in different cities,insufficient innovation of inclusive products,lack of special talents for inclusive products,and imperfect credit risk control system.Therefore,this paper "Inclusive financial theory","long tail" theory related to J bank Suzhou branch inclusive financial business future development put forward feasible countermeasures and Suggestions,points out that J bank Suzhou branch should be accelerated to promote business innovation and development,improve comprehensive market competitiveness and optimize the inclusive financial business risk control system.This paper not only hopes to find a feasible way for J Bank Suzhou Branch to break the development bottleneck and form a new inclusive financial business development system in the future,but also hopes to find out a universal and applicable method,which can provide some references for other financial institutions with similar conditions to expand their inclusive financial business.