Research On The Development Of Gansu Rural Mutual Funds Cooperatives Based On The SWOT Analysis

Rural finance as the core of China’s rural economy, the healthydevelopment of rural finance in promoting sustained and stabledevelopment of China’s rural economy is significant. Ten consecutiveyears since2004, the central document are made to deepen rural financialreform and innovation of rural financial system, especially proposed toactively guide the rural self-help groups in rural development funds toaddress the shortage of funds and loans to farmers Farmers difficultproblem in2006, rural mutual funds Cooperative since the beginning ofthe organization of rural pilot. As the capital of Gansu Province, mutualaid organizations in rural pilot provinces, were set up to hold four ruralmutual financial license since2007. Rural mutual funds cooperativesestablished a great swap places remaining members of funds to meet thecredit needs of members. After several years of development, ruralmutual funds cooperatives achieved a certain development in the newrural construction, such as farmers’ income, but the overall growth rate isslower.Therefore research strengths rural mutual funds cooperatives facedin the development process, weaknesses, opportunities and threats, it willmeet the needs of rural funds to promote rural economic development hasan important role.Firstly, the theory of funds from the Union rural development, and expounds the "financial repression" and "financial deepening", the ruralfinancial theory, economic theory, the new system of local and nationalpolicy document on rural mutual funds cooperatives connotation,characteristics and role play were explained. After the current supply anddemand from rural areas facing serious financial Gansu Province,reality-based capital purposes particularity and diversity, and the amountof funds and other demand period, analyzes the specific situation of ruraldevelopment funds Gansu Province union, which summed up the ruralmutual fund cooperatives targeted role in rural financial development inGansu.SWOT analysis, from the strengths, weaknesses, opportunitiesand threats in four areas, combined with the current developments inGansu Province was established four union funds were specificallyaddressed; draw a typical rural financial cooperatives development ofpractice experience, and for the future of rural union development fundscertain direction and experience; two categories from the rural areas ofGansu Province to improve and perfect the internal operationalmechanism of union funds and external security system, proposedspecification Gansu rural mutual development suggestions.