Evaluation And Optimization Of Tourism Formats In Ancient Towns On Islands

With the implementation of the strategy of maritime power,island tourism has played an increasingly prominent role in helping the high-quality development of the marine economy.The impact of corresponding tourism development on local communities is also gradually emerging in the context of marine tourism.The industrialized development of tourism of marine resources affects the precipitation of marine culture and the original development of marine civilization to a certain extent,while the negative impact of unreasonable industrial design planning on the authentic heritage of marine culture makes island tourism a double-edged sword for the protection of marine culture on islands.How to protect island marine culture while developing island tourism has become an important issue for the sustainable and high-quality development of the marine economy.In this context,promoting the integration of island culture and tourism has become an effective measure to solve this problem.As an important symbol of island culture,the tourism development of ancient towns on islands provides an effective way to spread marine civilization,inherit island memories,and diversify island industries.However,how to achieve the high-quality development of island cultural tourism integration through the rational allocation of tourism in ancient towns and villages of islands has not been deeply considered.Therefore,this thesis takes Zhoushan City as the city of Thousand Islands as the field,selects Dinghai Ancient City as the representative of the ancient island city and Dongsha Ancient Town as the representative of the ancient town of the island as the research object,and comprehensively evaluates the business characteristics of the case site from the two levels of business index evaluation and spatial layout evaluation on the basis of constructing the business evaluation system for the ancient town of the island,and explores the effective path and innovative strategy for the reasonable development of the tourism form of the ancient town of the island,in order to provide new ideas for improving the quality and efficiency of the island tourism format.Promote the high-quality development of tourism in ancient towns on the island.Firstly,on the basis of literature collation,the evaluation index system of tourism status of ancient towns on islands was constructed through several expert group discussions.The deconstruction analysis of the business format is carried out from three dimensions: the composition of the tourism formats,the connotation of local characteristics,and the development potential of the tourism formats.After the initial construction,it is tested through network text to ensure the completeness of the evaluation index system.After the system is constructed,the factors are evaluated in pairs by chromatographic analysis to obtain the weights of each index.Secondly,empirical research was carried out on Dinghai Ancient City and Dongsha Ancient Town.Through the field investigation of the current situation of tourism in scenic spots,combined with the questionnaire survey of tourists’ perception,the evaluation scores of various factors were obtained according to the scoring standards of the index evaluation system,and then the final scores were obtained by weighting calculation.Through the results,it is found that the business development of Dinghai Ancient City and Dongsha Ancient Town is relatively average,and the situation of Dongsha Ancient Town is slightly better than that of Dinghai Ancient City,and the development potential of both places is relatively weak.In terms of the spatial layout of tourism formats,the hot spots of business distribution are visualized by using Arc GIS software,and the core density maps of each format are drawn to understand the distribution characteristics of tourism formats.Combined with the analysis of the functional ratio of shops,the functional ratio of the main streets in the ancient town is calculated to understand the characteristics of the combination of tourism formats.Through analysis,it is found that the business agglomeration of Dinghai Ancient City and Dongsha Ancient Town is highly compatible with the tourist route,but some sections of Dinghai Ancient Town are too concentrated and over-commercialized,while Dongsha Ancient Town has a small number of tourism formats,sparse distribution,and is too depressed and deserted.In terms of combination characteristics,the main road section of Dinghai Ancient City is seriously homogeneous,the distribution of tourism formats is unreasonable,and the situation of Dongsha Ancient Town is relatively good,but the number of functions is insufficient to provide diversified services.Finally,according to the results of the evaluation index of tourism status of the ancient town of the island and the analysis of the spatial layout of the tourism formats,targeted countermeasures are proposed for the ancient city of Dinghai and the ancient town of Dongsha.In terms of the composition of tourism formats,it puts forward improvement paths such as enriching business format subcategories,strengthening price supervision,and increasing tourism formats with local characteristics,and also gives adjustment suggestions and specific practices for the adjustment of the proportion of tourism formats.In terms of local characteristics,the rich traditional culture of the two places was affirmed,but some implementation suggestions were put forward in terms of inheritance and utilization.In terms of the development potential of tourism formats,it puts forward countermeasures such as strengthening the government’s attention and preferential policies,providing targeted products for foreign tourists,and vigorously developing new tourism formats.Through the interpretation of the index results,the use of quantitative evaluation methods can more clearly find the shortcomings of the ancient town format of the island,and can also be well compared with similar scenic spots,which is helpful to propose innovative strategies for the tourism mode of the ancient town of the island,and also helps to provide new ideas for improving the quality and efficiency of the island tourism state,and promote the high-quality development of tourism in the ancient town of the island.