The Study On The Characteristics And Changes Of Tourism Formats In Ancient Villages

The ancient village,as an integrated landscape body of ancient residential buildings,artistic expression,natural environment,human activities and cultural connotation,reflects the cultural traditions and folk customs.With the continuous development of ancient village tourism,the ancient villages have gradually evolved into mixed and complex living spatial of the local residents and the alien population,lifestyle-based format originally existed in the ancient villages gradually changed into tourism format to meet the needs of tourists,Hongcun is an example of the ancient village scenic areas in existence of a large number of tourism formats.Tourism patterns are prevalent in the ancient village,at the same time,but also bringing a series of new problems and challenges such as competitions and integration.At the present stage,much attention has been attracted by the study of the ancient village changes,but the study of tourism formats is in its infancy.Identifying the past and present characteristics of the tourism formats,summarizing the rules of the changes of tourism formats in the ancient villages,uncovering the influence.mechanism of the changes of village tourism industry status are the research content of this study,which not only can enhance the academic community's attention to the tourism formats in ancient villages,but also enrich the content of the ancient village tourism research.As one of the 5A national tourist attractions and the first batch of historical and cultural villages in China,Hongcun had been listed as one of the world's cultural heritages.Since the development of tourism in 1987,after being listed as a World Cultural Heritage in 2000,ancient village tourism in Hongcun has been developed rapidly and commercialized continuously,degree of commercialization was increasing.Meanwhile,Hongcun received a large number of tourists every year,frequently used as a typical research case by tourism scholars at home and abroad.As a result,taking local residents and tourists mixed living space Hongcun as a case study of the ancient village tourism industry is certainly typical and representative,and the research conclusions have a certain reference significance totourism planning and management of ancient village at home and abroad.Therefore,the Hongcun scenic area was taken as the case study in this study,the methods of the field investigation,questionnaire survey and in-depth interview were adopted,the characteristics and changes rules of Hongcunds tourism industry were described,and then the mechanism and influencing factors of Hongcun tourism formats are analyzed.The core research contents of the article were followed:Chapter one.The introduction of the article.Come straight to the point,the thesis starts with the research theoretical background,practical background of the study,and then the research significance was put forward,and then the main research content,the research methods and the technical route were determined,and finally the innovation of the article were pointed out.Chapter two.Research progress and research design Based on the research progress and the theoretical basis,this paper takes the first step of the study,the status quo of research on the ancient villages tourism at home and abroad were summarized,the basic concepts and related theories were clarified,the research lirmits were delimited.To understand the village profile,the research plan and the research design was continued to carried out to collect and collate the data required for the study.Chapter three.Hongcun characteristics of tourism industry,which is the first main features of the article,the main conclusions were followed by:1)Quantitative characteristics of Hongcun's tourism industry,mainly on static analysis of the quantitative characteristics of Hongcun's tourism industry in 2016;2)The structural characteristics of Hongcun's tourism industry,The characteristics of the tourism industry in Hongcun are analyzed,and the characteristics of the tourism industry in Hongcun are analyzed.3)The spatial distribution characteristics of Hongcun's tourism industry are analyzed,including the spatial distribution characteristics of Hongcun's tourism industry,4)Analysis of the characteristics of Hongcun tourism enterprises,mainly on the characteristics of Hongcun tourism business owners,including the owner of the household registration,gender,gender,Management methods,business philosophy and so on.After the data collection through network search,field investigation and questionnaires,the quantity,structure,spatial distribution and the static characteristics of business owners of Hongcun are described.Chapter four.Hongcun tourism industry change analysis,which is the second main features of the article,after the third chapter,after summarizing and summarizing the static characteristics of Hongcun,the dynamic characteristics of Hongcun's tourism industry by comparing the characteristics of Hongcun's tourism industry with the data of the research interviews were analyzed in this paper.The main contents are as follows:the number of tourism types,This paper summarizes the changing characteristics of Hongcun's tourism industry in four aspects,which are hierarchical structure,spatial distribution of tourism industry and tourism business owners.It reveals that in the process of tourism succession,during the process of continuous influx of tourists,Hongcun tourism industry with the emergence of changes in the process.Chapter five.Hongcun tourism industry changes in the mechanism and the impact of factors,which is The third main features of the article.Based on the third chapter and the fourth chapter,the static characteristics and dynamic evolution of the tourism industry analyzed in this paper,and the theories of community participation,tourism commercialization theory,tourism life cycle theory,"Creative Damage Model" and "Stakeholder Theory" were used in this part.This paper also makes an analysis of the characteristics of the tourism industry and the mechanism of the change.Based on the results of other ancient village tourism studies,the uniform law of the tourism evolution is summarized in the paper,which provide the basis for research and reference for the development of other ancient villages to provide a useful tourist destination for other scholars.Chapter six.The conclusion and discussion of the article.Firstly,the main contents of this paper were looked back,containing the research contents and the main conclusions;Secondly,the shortcomings of the article were reflected;last but not least,the future direction of the study of the ancient village tourism industry was prospected.